ABC will mark Memorial Day -- the holiday established to honor those who have died serving their country -- with a new "Bachelorette." Read the full story by Adam Buckman
Data released this week suggests that online marketing and advertising campaigns should lead consumers into stores, rather than focus on getting consumers to make purchases online. Read the full story by Laurie Sullivan
Four social media sites -- Facebook, Google, WhatsApp and Instagram -- have been accused of "forced consent." Read the full story by Ray Schultz
On the eve of Friday's deadline for the EU's new GDPR (General Data Protection Regulations) rules, contextual targeting platform Vibrant conducted a survey of top media buyers and planners at … Read the full story by Joe Mandese
Nearly two-thirds of Americans contacted on the eve of today's deadline to comply with Europe's new data privacy rules say they have either ignored, opted out immediately or put their … Read the full story by Joe Mandese
"If companies can afford to protect Europeans' privacy, they can also afford to do so for their American customers and users," Senator Ed Markey stated today. Read the full story by Wendy Davis
Marketers, media, platforms and apps rushing to comply with the today's deadline for the EU's new consumer data privacy rules has not gone unnoticed by, well, consumers. That's the good … Read the full story by Joe Mandese
When browser extension marketer Ghostery sent an email today explaining its updated policy, it inadvertently copied an entire list of hundreds of users' email addresses. Under the subject line, "Happy … Read the full story by Joe Mandese
Few companies are fully prepared for GDPR, which takes effect today. Read the full story by Ray Schultz
GDPR day one. The "LA Times" and "Chicago Tribune" go dark as the UK ignores unncessary privacy updates. Read the full story by Sean Hargrave
The law could have been written by tech giants who swap a service we can't do without for data we are happy to share. Read the full story by Sean Hargrave
During his evening discussion with Publicis Groupe's Maurice Levy at VivaTech today, Zuckerberg admitted, once again, that Facebook didn't take a broad enough view on mitigating misdeeds across his platform. Read the full story by Larissa Faw
A year in the making, the Groupe unveiled the innovation platform in Paris today. It worked with Microsoft on the project. "Artificial intelligence (AI) can augment creativity," says Satya Nadella, … Read the full story by Larissa Faw
Publicis Groupe's Marcel is getting most of the ink right now. But on this side of the pond, Havas today unveiled a big bet of its own in the AI … Read the full story by Richard Whitman
After working 24-7 to meet the project's 12 month deadline, Publicis Groupe is optimistic about Marcel's potential. There is a method behind all - or nearly all - Marcel developments. Read the full story by Larissa Faw
"The blocking of the individual plaintiffs as a result of the political views they have expressed is impermissible under the First Amendment," U.S. District Court Judge Naomi Reice Buchwald wrote … Read the full story by Wendy Davis
The world of television advertising is undergoing dramatic change, and one of its top executives is taking a page out of history to help fix it. Read the full story by Dave Morgan
The shift, from Spark Foundry, was made without a formal review. W+K is also KFC's creative agency. Read the full story by Larissa Faw
Comcast, which owns NBCUniversal, said: "Any offer for Fox would be all-cash and at a premium to the value of the current all-share offer from Disney." Read the full story by Wayne Friedman
Interpublic's UM is the incumbent and will participate in the review, according to the client. Read the full story by Steve McClellan
"We need to prevent the deliberate misuse of Americans' personal information and ensure that the FCC is working to protect against current and future vulnerabilities in its system," Senators Jeff … Read the full story by Wendy Davis
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who most recently served as global COO of GroupM's [m]Platform, has long been … Read the full story by Joe Mandese
A fifth goes to the platforms before anyone else is paid. Surely blockchain's transparency is the answer? Read the full story by Sean Hargrave
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or against particular candidates. Read the full story by Wendy Davis
To understand how consumers are discussing products, brands must engage with consumers using compelling hashtags that resonate with their target audience. Read the full story by Tanya Gazdik
The final episode is long on sentiment and comedy as the family embarks on a road trip. It is a great hour done to perfection. Read the full story by Adam Buckman
I was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc Guldimann circulated a well organized assessment … Read the full story by Joe Mandese
He explains his current role at Publicis Groupe, his thoughts on Cannes and the circumstances leading to his distinguished new look. Read the full story by Larissa Faw
A private conversation was recorded by an Amazon Echo and then sent to the phone of a random person, according to a report on Seattle TV station KIRO7. The Portland … Read the full story by Chuck Martin
P&G Marketing Chief Marc Pritchard told a VivaTech crowd Friday that the CPG giant was bombarding consumers to a point way beyond overkill. That's changed. Read the full story by Larissa Faw
UK shoppers are fed up with marketing emails. But they will sign up for them if provided with incentives, TopLine Comms found in a study. Read the full story by Ray Schultz
Facebook, Instagram, and Twitter announced major changes to the way political and other types of ads and content will appear and become searchable on their respective advertising networks, as well … Read the full story by Laurie Sullivan
In a report on Friday, Citron Research changed its position on Roku to a positive long-term buy from a "short" recommendation. Read the full story by Wayne Friedman