Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released today by media and ad … Read the full story by Joe Mandese
While global digital advertising and marketing revenue will continue to record strong low double-digit percentage gains this year and next, traditional advertising and marketing will rise by slight gains this … Read the full story by Wayne Friedman
"Well Village" will tap into various Havas agencies including Havas Creative, Havas Health & You, TRIPTK, Havas Helia and Havas Media. Read the full story by Larissa Faw
Amazon's warehouse FC Ambassadors tweet back at criticism of working conditions at the marketplace. Read the full story by Laurie Sullivan
The agency partnered with Hala Systems to promote its Sentry Syria app that provides early warning to civilians about incoming air strikes near them. Read the full story by Steve McClellan
Using tactics similar to those deployed during the 2016 U.S. presidential election, these Twitter accounts engaged in vaccine-related debates months before election season. Read the full story by Gavin O'Malley
The stories are meant to highlight events that have an actual impact for good on society, rather than feel-good stories about "unlikely animal friendships or random acts of kindness." Read the full story by Melynda Fuller
Facebook said Tuesday it is removing more than 5,000 ad-targeting options -- including ones that may enable discrimination based on ethnicity or religion. Read the full story by Wendy Davis
The ad-supported tier of CBS All Access is the most high-profile ad-supported channel to become available thus far. To date, Amazon Channels has mostly relied on ad-free streaming services to … Read the full story by Alex Weprin
Google on Thursday said it deleted more than fifty accounts with ties to Iran, with content running on YouTube and other related sites, the company wrote in a blog post. Read the full story by Laurie Sullivan
Pointing the finger at the Russian and Iranian governments, Facebook just thwarted two coordinated efforts to sully its network with "inauthentic" activity. Read the full story by Gavin O'Malley
A picture may be worth a thousand words, but when the picture is a four-color one on "The New York Times" front page showing the President's personal attorney leaving a … Read the full story by Joe Mandese
These are some strange times we live in. The President of the United States is literally calling the media the "enemy of the American people." Read the full story by Cory Treffiletti
Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? Read the full story by Dave Morgan
Goodwin is also a sought-after speaker - addressing topics like the future of advertising and business transformation - and head of innovation at Zenith. Read the full story by Alan Hart
The system would determine if a person needs a coffee by assessing sleep quality, time of day, electronic calendar, biometrics, blood pressure, pupil dilation, factual expression analysis, the time an … Read the full story by Chuck Martin
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argues. "Instead, Facebook's advertising platform suggests unlawful options, including to landlords, developers, and housing service providers." Read the full story by Wendy Davis
As political news around the Trump Administration heats up, TV news networks have been raising ad and on-air promotion efforts. Read the full story by Wayne Friedman
To have a duopoly, you need domination and control. In 2017, Google and Facebook together took a 59% slice of all digital ad revenues in the U.S. Google captured 38.6% … Read the full story by Gord Hotchkiss
PBS is honoring Betty White, 96, with an hour-long tribute special that took 10 years to put together. Read the full story by Adam Buckman
Google was sued over a report that it tracks smartphone users' locations, even if they tell the company not to do so. "Google expressly represented to users of its operating … Read the full story by Wendy Davis
Spike Lee's "BlackKklansman" is a comedy -- until it's not. It's a history lesson, and a prophetic warning Read the full story by Steven Rosenbaum
Under the all-cash deal, Tel Aviv-based SodaStream will become an independent division of PepsiCo, with current management team intact. Read the full story by Thom Forbes