Agencies continue to unleash their festive creativity on behalf of clients this holiday season. Read the full story by Larissa Faw
Big media and technology stocks highlighted the suffering: Netflix was down 7% and Google (Alphabet) lost 5.7%. Among traditional media companies, Comcast dropped 4.1%, while Walt Disney was down 3%. Read the full story by Wayne Friedman
Paid media and other direct costs range between $48 and $68 million per year, based on historical pricing according to a government-issued RFP. Read the full story by Steve McClellan
Chicken in various formats accounted for half of 10 delivery, pickup orders that had biggest jumps in popularity this year, according to Grubhub. Read the full story by Karlene Lukovitz
Target's "See It in Your Space" augmented reality feature in its mobile app now contains Christmas trees with an "AR" icon. Read the full story by Chuck Martin
The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, and Publicis' Zenith -- would be a 4.1% expansion of global ad spending over 2018, which grew 5.3% … Read the full story by Joe Mandese
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the full story by Larissa FawSteve McClellan
Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has been in the other direction. The … Read the full story by Joe Mandese
In the battle for share of consumer time spent with media, TV is losing to digital -- most likely being displaced by over-the-top streaming of video content that previously would … Read the full story by Joe Mandese
The hope is that the format will be more palatable to consumers already facing an ad overload. Because the user chooses to engage with opt-in ads, they are perceived as … Read the full story by Alex Weprin
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant. Read the full story by George Simpson
The erosion of total day network audience delivery has been accelerating -- especially among cable networks -- but ad revenues have been relatively flat, implying a surge in average prices … Read the full story by Joe Mandese
In 2007, Hugh MacLeod, aka Gapingvoid, coined Hugh's Law: "All online social networks eventually turn into a swampy mush of spam." Read the full story by Kaila Colbin
Ruling that Facebook users consented to be tracked at health sites, a three-judge panel of the 9th Circuit Court of Appeals refused to revive claims that the company violated users' … Read the full story by Wendy Davis
The accusations are denied -- but what we do know is a line has been crossed as MPs take on Zuckerberg. Read the full story by Sean Hargrave
Facebook's share of consumer time spent with digital media fell 6% in October vs. the same month in 2017, according to an analysis of Nielsen's Digital Content Ratings data by … Read the full story by Joe Mandese
Facebook-related properties -- including Messenger, Instagram, WhatsApp, and Facebook's flagship app -- grew by just 1% in the last year. Industry-wide content consumption grew by about 14% Read the full story by Gavin O'Malley
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consider yourselves fortunate -- and cooperate. Read the full story by Ted McConnell
The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data and solutions to manage it at … Read the full story by Laurie Sullivan
500 million records were recently hacked from Marriott. There will probably be a bigger breach. There will definitely be a more painful breach. Read the full story by Gord Hotchkiss
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the multitude of ad tech middlemen? That's … Read the full story by Joe Mandese
Warriors are "professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives," says one analysis. Read the full story by Steven Rosenbaum
The deal could make Nexstar the biggest owner of U.S. TV stations -- topping Sinclair, which currently has 191 stations in 89 markets. Read the full story by Wayne Friedman