As Havas parent Vivendi puts a piece of its treasured Universal Music unit on the block, analysts are already speculating the cash could be used to fuel M&As to bolster … Read the full story by Joe Mandese
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and other entertainment venues -- intend to make higher local media investments this year. Read the full story by Wayne Friedman
With net new business gains of $3.201 billion, Publicis Media Group was the winner of the major agency holding companies' media account services reviews in 2018, according to this year's … Read the full story by Joe Mandese
There were doubts about whether this sordid story of an apparently made-up racial attack even qualified as a TV column subject. Read the full story by Adam Buckman
Strange bedfellows? "Canopy Growth said [Stewart] was an obvious choice due to her passion for animals and wellness as well as her decades of retail experience." Read the full story by Thom Forbes
If there's anything Facebook's history has shown us, it's that when you get to a certain size, you stop caring when the FTC hits you with fines. Read the full story by Kaila Colbin
That's a welcome development, especially as publishers face declining ad sales as Facebook, Google and Amazon take over the digital media economy. Read the full story by
Imagine a world wiped clean of advertising of all kinds. Would you still be able to find all the information about products you could ever want? Of course you would. Read the full story by Steven Rosenbaum
The courage of journalists has come into sharp focus this week with the detentions of TV news people in Venezuela. Read the full story by Adam Buckman
"All politics is local." Former House Speaker Tip O'Neill's famous quote epitomizes why the American Advertising Federation's Day on the Hill next week is so important. It is the ad … Read the full story by Clark Rector
In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear … Read the full story by Joe Mandese
CNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side company to bring the cross-platform solution to market. CCR has been in beta since last September. Read the full story by Alex Weprin
Weak financial results continue to plague Nielsen as it looks for a possible buyer of some or all of its businesses. Nielsen says its two main businesses will be rebranded. Read the full story by Wayne Friedman
The WPP CEO told analysts Friday that the firm has made a lot of progress executing the turnaround plan it unveiled in December. Read the full story by Richard Whitman
Brand consideration has moved 11 percentage points in the past nine months, Mazda CMO Dino Bernacchi tells MediaPost. Read the full story by Tanya Gazdik
Nielsen preliminary ratings for the Oscars showed 10% more viewers, to 29.6 million. Among the desirable 18-49 viewer demographic, it posted a 7.7 rating, up 13% over last year's 6.8 … Read the full story by Wayne Friedman
Will Swayne has been appointed to the new role of global president of client solutions at Dentsu Aegis Network. Read the full story by Steve McClellan
BBDO New York was top-ranked agency and Burger King was No.! among brands for the first time, per WARC Creative 100 index. Read the full story by Steve McClellan
Each season seems to bring new drama shows about swashbuckling FBI and CIA agents working 24/7 to foil various plots. Read the full story by Adam Buckman
The Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year. Read the full story by Adam Buckman
The dramatic changes to the platform's commenting system came after a number of high-profile advertisers pulled all ads from YouTube. The move followed reports that comments sections of certain videos … Read the full story by Alex Weprin
Since I now live in the Low Country of South Carolina, I am a touch more concerned about global warming than I was living in and around New York. Read the full story by George Simpson
Amazon is discontinuing its Dash buttons, the tap-to-reorder device that consumers could use to replenish household staples. Read the full story by P.J. Bednarski
Sling supports DAI on more than 90 of its networks. Those ads typically demand a higher price than less targeted or less dynamic programmatic ads. Read the full story by Alex Weprin