A panel discussion featuring some of Madison Avenue's biggest network TV buyers Thursday accused the industry of misrepresenting itself in the previous year's negotiations, even to the point of explicit … Read the full story by Joe Mandese
The marketing budget of about $200 million "is far and away the biggest marketing promotional campaign in Marvel Studios history," according to one report. Read the full story by Thom Forbes
Many big brand TV network advertisers are wedded to many low CPM "bases" established with TV networks -- with many unwilling to leave them for potential digital video platform deals. Read the full story by Wayne Friedman
OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms. Read the full story by Wayne Friedman
The Supreme Court's conservative judges appear inclined to allow the Department of Commerce to include a question about citizenship in the upcoming census. Read the full story by Wendy Davis
If a company like Amazon would support unified third-party measurement, the whole industry would benefit from comprehensive measurement of exposures. Read the full story by Scott McDonald
Nielsen filed a "friend of the court" brief with the Supreme Court supporting the exclusion of a citizenship question to the 2020 census. Read the full story by Wayne Friedman
A secretive Brexit campaign, an ICO investigation and possibly the next PM come together for this week's trailer. Read the full story by Sean Hargrave
According to an NRF study, per-person spending will rise to an average of $196 this Mother's Day, up from $180 in 2018. Read the full story by Sarah Mahoney
The video, part of a Mother's Day promo for a Cinnabon Dessert Biscuits offer, can be personalized and shared with mom. Read the full story by Karlene Lukovitz
To air its eight hours of coverage this week, the network will forego regularly scheduled airings of some of its highest-profile shows. Read the full story by Adam Buckman
Retailer launches campaign aimed at construction professional tied to the NFL Draft, a time when amateur athletes are about to "go pro." Read the full story by Sarah Mahoney
With the rise of holding companies, what began as a collection of high-value, boutique consultancies became merchant banks. Read the full story by Dave Morgan
Of particular interest to the FTC is whether the company violated a 2011 agreement it made regarding the sharing user data. Read the full story by Gavin O'Malley
IPG attributed the strong growth to strong new business development and higher spending from existing clients. Read the full story by Steve McClellan
The second episode of the current season of "Game of Thrones" this past Sunday on HBO was mainly an hour of waiting for war. Read the full story by Adam Buckman
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive capabilities. Read the full story by Alex Weprin
Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself on being a fairly rational person. Read the full story by Gord Hotchkiss
"Call BS early and often," Witherspoon advised. "You know what's right and wrong. Don't concede. We all have to push." Read the full story by Tanya Gazdik
One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study of the role "trust" is playing in media planning and buying decisions, especially the digital kind, is how … Read the full story by Joe Mandese
Earth Day now is observed each year by more than 1 billion people in 192 nations. A healthy, sustainable planet appeals across cultures, politics, and national boundaries. Read the full story by Denis Hayes
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which is set to work with Turner on advertising deals, as well as satellite pay TV provider DirecTV and … Read the full story by Wayne Friedman
Shannon Ryan will oversee all marketing, publicity and communications strategies for the ABC Television Network, including media, creative, social and digital. Read the full story by Wayne Friedman
P&G will partner with three groups to help small farmers in the company's palm oil chain in Malaysia discover more sustainable ways to farm. Read the full story by P.J. Bednarski
Direct marketing and database marketing pioneer Lester Wunderman's life will be celebrated during a memorial May 21 in New York City. Wunderman is credited with coining the term "direct marketing." Read the full story by The Editor
Sports bra marketer SheFit is deploying user-generated content in email thanks to an upgraded integration between Yotpo and Klaviyo. Read the full story by Ray Schultz