Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies. Read the full story by Sarah Mahoney
Google's acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon's Sizmek acquisition sends a similar signal about how serious it is about becoming a dominant digital advertising … Read the full story by Joe Mandese
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March and sold off … Read the full story by Laurie Sullivan
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. Read the full story by Wendy Davis
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives. Read the full story by Dave Morgan
Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront brands. One veteran media agency exec … Read the full story by Wayne Friedman
This probably isn't shocking news given all the accusations and recriminations between the two sides over the last two months but Ackerman McQueen has now formally terminated its contract with … Read the full story by Richard Whitman
Reports that CBS and Viacom will restart talks helped both companies' stocks rise in Thursday morning trading. Read the full story by Wayne Friedman
Facebook tells Sen. Josh Hawley it has yet to determine many practical details of its new business model, including the length of time it will save metadata associated with encrypted … Read the full story by Wendy Davis
As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising. Read the full story by Sarah Mahoney
"The digital divide has narrowed substantially," states the report, endorsed by the FCC's three Republican commissioners. "More Americans than ever before have access to high-speed broadband." Read the full story by Wendy Davis
Two longtime entertainment shows also posted low single-digit percentage drops: CBS' "Inside Edition" was down 3% for the season to 4.37 million and CBS' "Entertainment Tonight" lost 6% to 4.29 … Read the full story by Wayne Friedman
We may never know the extent to which Twitter helped him get elected and/or maintain his base, but the President's Twitter engagement appears to have, well, hit the wall. Analyses … Read the full story by Joe Mandese
The service will feature content that is distinct from NBC News TV broadcasts and the company's cable channels, MSNBC and CNBC. NBC News correspondents and reporters will host the programming … Read the full story by Alex Weprin
Tapping Amazon's potential requires sorting through its metrics and their relation -- or lack thereof -- to those of other new retail media platforms. Read the full story by Karlene Lukovitz
Just how short do we want the path to purchase to be, anyway? This is one of those questions where the answer is always "it depends." Read the full story by Gord Hotchkiss
Despite some erosion in 2018, time spent by Americans using social media is expected to inch up again this year and for the next couple of years due largely to … Read the full story by Joe Mandese
Facebook hopes to create a cryptocurrency pegged to the dollar and covering the entire internet, not just Facebook itself, according to the "Financial Times." Read the full story by Ray Schultz
Meredith favors lifestyle content that isn't time-sensitive. It is working to limit the damage of declining print revenue. Read the full story by