During a briefing on the Interactive Advertising Bureau's and PwC's first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence sought to answer questions about why … Read the full story by Joe Mandese

Mark Zuckerberg may believe lying is bad, but when it comes to political advertising, he's not going to do anything about it. Or is he? The answer wasn't exactly clear … Read the full story by Joe Mandese

NBC News announced this week that the four moderators in the next Democratic Debate will all be women. Read the full story by Adam Buckman

TikTok has been downloaded by more than 110 million U.S. consumers. It is required to adhere to Chinese law, which means it must cooperate with intelligence work controlled by China's … Read the full story by Gavin O'Malley

The good news in Twitter's Q3 earnings report is that its average monetizable daily active user base grew to 145 million from 124 million for the same quarter a year … Read the full story by Joe Mandese

When I was growing up, "Bugs" was a happy-go-lucky cartoon rabbit who greeted others with a friendly, "What's up, doc?" Now it's the evergreen excuse for all things wrong with … Read the full story by George Simpson

Disney+ is projected to have 8 million subscribers at launch and 18 million by the end of 2020, according to one stock media analyst projection. Read the full story by Wayne Friedman

Snap also said it added about 7 million daily active users during the quarter -- reaching 210 million DAUs -- which represented a 13% increase, year-over-year. Read the full story by Gavin O'Malley

John Donahoe, a tech exec and board member, will succeed Mark Parker as president-CEO next year. Read the full story by Sarah Mahoney

A draft compliance framework issued Tuesday by the IAB suggests that some advertisers plan to aggressively interpret ambiguities in California's new privacy law. Read the full story by Wendy Davis

The hit Netflix movie "The Great Hack" is what happens when people with no media research experience make a movie about ad targeting. The problem with the film is that … Read the full story by Ed DeNicola

The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP. Read the full story by Wayne Friedman

Angela Zepeda, formerly the senior vice president and managing director at Innocean USA, is now responsible for all of Hyundai's U.S. marketing activities. Read the full story by Tanya Gazdik

MONTAUK, NY -- Media companies are using free or discounted access to attract new subscribers, but it is the underlying value of data that can be used to market or … Read the full story by Joe Mandese

Still in its test phase, the just-launched Facebook News will serve as a destination for partner publishers. If readers are receptive, the new service could challenge Apple's News Plus. Read the full story by Gavin O'Malley

Brands are going to have to get gutsier about purpose if they expect to hang on to Gen Z consumers. Read the full story by Sarah Mahoney