Super Bowl commercials, like the big game's winners, are not so easy to remember a year later. Read the full story by Adam Buckman
The Kansas City Chiefs have are the sports betting odds favorite to beat the San Francisco 49ers in Super Bowl LIV Sunday night, but based on the 2019-20 NFL season … Read the full story by Joe Mandese
For example: Bryan Cranston does a takeoff on Jack Nicholson in "The Shining" for Mountain Dew Zero Sugar. Read the full story by Steve Ellwanger
Google's research says "the advertising running during the game hasn't caught up to the people watching it." Read the full story by P.J. Bednarski
Not too long ago, they were the last two live events on TV that drew what were once known as mass audiences. Read the full story by Adam Buckman
Just as the NFL appears to be recovering from being treated like a political kickball, it's about to flame political debate once again during Sunday's Super Bowl. Maybe, or maybe … Read the full story by Joe Mandese
The President unveiled one of two 30-second spots his campaign will air in the Super Bowl, going up against Democratic challenger Michael Bloomberg's 60-second spot. It seems Bloomberg is going … Read the full story by Joe Mandese
As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand … Read the full story by Joe Mandese
P&G's one-minute interactive ad, called "When We Come Together," will let viewers guide the action by voting online. Read the full story by P.J. Bednarski
The venerable Tennessee bourbon has made spot TV purchases in nine markets during the game. Read the full story by P.J. Bednarski
For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains. Read the full story by Wayne Friedman
Roku says it has struck a new distribution deal with Fox Corp. to carry its streaming apps. Read the full story by Wayne Friedman
The "Famous Visitors" creative supports the retailer's Pickup service by showing 12 well-known movie characters receiving their orders from Walmart clerks. Read the full story by Larissa Faw
Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. Read the full story by Tanya Gazdik
But the company said Monday it still intends to air an in-game Super Bowl spot depicting Mr. Peanut's so-called funeral. Really? Read the full story by Richard Whitman
At 11pm tonight, the UK enters a transition phase where, despite the hype, virtually nothing changes until 2021. Read the full story by Sean Hargrave
Google, Facebook and Twitter want to provide those searching for answers with accurate and helpful information about the Coronavirus, so each created a plan. What about other important topics like … Read the full story by Laurie Sullivan
The spread of coronavirus in China and potentially beyond could have negative near-term business results for U.S. media and entertainment companies, says Neil Begley, senior vp, Moody's Investors Service, who … Read the full story by Wayne Friedman
Craigslist, the digital platform that disrupted the newspaper classified ad business, appears to be going through some disruption itself. Revenue fell 27% last year -- the most significant year-over-year decline … Read the full story by Joe Mandese
Republicans for the Rule of Law is amping up its efforts on Thursday and Friday of this week, the expected final days of the impeachment trial, to demand witnesses. Read the full story by Wayne Friedman
The Federal Communications Commission's enforcement bureau has determined that "one or more" carriers violated the law by disclosing customers' location data, Chairman Ajit Pai told Congress Friday. Read the full story by Wendy Davis
Organizations are drawn to data for many reasons, not the least of which is the emergence of incredibly sophisticated technologies that allow us to process and parse information with speed … Read the full story by Rishad Tobaccowala
Corporate ethics are usually based on the philosophies of Milton Friedman, an economist whose heyday was in the 1970s -- so a rule book tragically out of date. Read the full story by Gord Hotchkiss
Advertising still plays the most important role in most marketing organizations, based on the findings of a first-of-its kind "benchmark" study of marketing organizations, being released today by The CMO … Read the full story by Joe Mandese
For one, don't underestimate the groundwork. Read the full story by Jonathan Kim
The Food and Drug Administration wants to examine the effectiveness of disclaimers on social media ads. Read the full story by Wendy Davis
The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. Read the full story by Wendy Davis
Christensen pioneered the idea of disruptive innovation: "new, cheaper and seemingly inferior ideas in business and technology have potential to create entirely new markets." Read the full story by Thom Forbes
"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis. Read the full story by Tanya Gazdik
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives … Read the full story by Joe Mandese
One week after the Supreme Court rejected Facebook's request to intervene in a class-action over facial recognition technology, the company announced it will pay an eye-popping $550 million to resolve … Read the full story by Wendy Davis
With Buffett's sale, the industry loses one more billionaire who once had a benevolent view of the newspapers. Read the full story by
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. Read the full story by Wayne Friedman
Advertising only constitutes a small share of Amazon's overall revenue, which totaled nearly $87.5 billion in the fourth quarter. It was up by 21%, year-over-year. Read the full story by Gavin O'Malley
'Unless it hits a super high bar that the Constitution sets," Penn said on Fox News today, the process is just bipartisan political babble that divides the country. "And where's … Read the full story by Richard Whitman
Free antivirus platform Avast will shutter its Jumpshot analytics business after a joint investigation by Motherboard and PCMag found the company sharing browsing data with Pepsi, Google, Microsoft and others. Read the full story by Laurie Sullivan