The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, analyzing numerous possibilities and seeing how … Read the full story by Laurie Sullivan
Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to relieve their boredom, says Danielle Bailey, … Read the full story by Laurie Sullivan
"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. Read the full story by Tanya Gazdik
The emails deliver new forms of malware, while spreading conspiracy theories about governments withholding a cure, Proofpoint reports. Read the full story by Ray Schultz
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The data, … Read the full story by Joe Mandese
Writer Nassim Taleb coined the term anti-fragile to describe things that actually get stronger from adversity, stress and disruption. Read the full story by Dave Morgan
Trump co-opted the term "fake news," so let's be careful with "deepfake." It's not doctoring an already existing video. Read the full story by Kaila Colbin
First published as a book in 1898, "The War of the Worlds" is a rare gift that keeps on giving. Read the full story by Adam Buckman
The agency, founded by Craig Woerz and Tim Williams, will provide Merkle with expanded capabilities across key verticals such as media and entertainment, a category in which Media Storm is … Read the full story by Steve McClellan
Other states have also sued Juul, but this is the first suit that cites the company's internal marketing documents as evidence. Read the full story by Karlene Lukovitz
The ad industry likes to grouse over the fact that the Big Two digital platforms -- Google and Facebook -- represent something like two-thirds of every digital ad dollar. But … Read the full story by Joe Mandese
At the IAB Annual Leadership Meeting this week, "community" gathered momentum as the industry faced the future and searched for a solution. Read the full story by Angela Johnson
The Federal Trade Commission is launching a review of its endorsement guides, which set out recommendations for online testimonials and influencer marketing. Read the full story by Wendy Davis
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming … Read the full story by Wayne Friedman
The company will require influencers to clearly label posts paid for by political campaigns. Read the full story by Gavin O'Malley
Publishers could get a bonus from Google. The move would follow Facebook's decision last year to pay news organizations to license their headlines and article summaries in its news tab. Read the full story by Laurie Sullivan
A privacy proposal making its way through the Washington statehouse could "flood the courts with frivolous lawsuits driven by opportunistic trial lawyers searching for technical violations, rather than focusing on … Read the full story by Wendy Davis
As part of an incentive to keep viewers watching until the end, all fourth quarter commercial breaks will be shifted to the first three quarters. For every quarter, there will … Read the full story by Wayne Friedman
Nine out of ten consumers would prefer to subscribe to an OTT service offering them a share of the revenue from ads they are exposed to vs. an advertising-free version … Read the full story by Joe Mandese
The Federal Trade Commission will examine a decade's worth of tech company acquisitions that were too small to trigger antitrust scrutiny when they occurred. Read the full story by Wendy Davis
After years of erosion, ad industry spending is beginning to gain share vs. the money consumers pay directly for media, especially in the U.S. But there are some new models … Read the full story by Joe Mandese
Why do I feel so uneasy about too-personal sharing on social media? Read the full story by Gord Hotchkiss
Google is pressing a court to throw out a lawsuit by Democratic presidential candidate Tulsi Gabbard, who claims the search company violated the First Amendment by briefly suspending her advertising … Read the full story by Wendy Davis
In a bullish uptick for major publicly traded ad agencies, a highly regarded Wall Street analyst published a note this morning noting that the shutdown of two disruptive sources bodes … Read the full story by Joe Mandese
A new proposal by California Attorney General Xavier Becerra would narrow the definition of "personal information." Read the full story by Wendy Davis
The campaign touts the message that "Only Yes to Sex Means Yes." Read the full story by P.J. Bednarski
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down 20% to 23.6 million viewers -- … Read the full story by Wayne Friedman
Shops display their talents in making clients, colleagues and friends feel the love with apps, AI and wine. Read the full story by Larissa Faw
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlight of the Oscars Sunday night. Read the full story by Adam Buckman