NBCU and Fox Corp are looking to boost streaming efforts in two possible separate deals, according to reports. NBCU is in advance talks to buy Walmart-owned streaming service Vudu, while … Read the full story by Wayne Friedman
The President's reelection campaign bought a takeover of YouTube on Election Day. The deal, first reported Thursday night by Bloomberg News, will make the incumbent President's ads the exclusive advertiser … Read the full story by Joe Mandese
Violence and sadism await those who sample "Hunters" based on the advertising for the show that emphasizes the presence of Al Pacino. Read the full story by Adam Buckman
By holding company WPP was ranked number one with $417 million in net new business revenue, followed by Publicis Groupe ($379.6 million) and Dentsu ($372.1 million). Read the full story by Steve McClellan
OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide's new business tracking data. With 369 new account wins and $238.5 million in annualized … Read the full story by Joe Mandese
For $525 million -- a shockingly low price -- Sycamore Partners gets 55% stake in Victoria's Secret, including its beauty business. Read the full story by Sarah Mahoney
Most don't know whether the Census will use email to contact them. The Census relies on postal mail. Read the full story by Ray Schultz
Dentsu Aegis Network has named Michael Epstein CEO of Media Brands and Product for Dentsu Aegis Media, a new role and some new branding inside the agency holding company. Epstein, … Read the full story by Joe Mandese
"He's essentially run an unopposed, over-the-top campaign," Democratic strategist Joel Payne quipped on Wednesday morning in anticipation of Mike Bloomberg making his first appearance in a Democratic debate. Read the full story by Joe Mandese
Hope and optimism took the night off as the six Democratic presidential hopefuls faced off in a two-hour free-for-all of insults. Read the full story by Adam Buckman
Coming before the Nevada primary vote, the debate drew 12 million viewers tuned in to NBC, with 7.6 million on MSNBC -- the third-largest audience ever for a single telecast … Read the full story by Wayne Friedman
Building and growing companies in markets undergoing technology-born disruption is a learning exercise that requires flexibility and rigor. Read the full story by Dave Morgan
A Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China market and how should brands respond" examines the economic outlook and immediate consumer impact. Read the full story by Laurie Sullivan
Under the headline "Harmfully Misleading," the box includes the following warning: "Twitter Community reports have identified this tweet as violating the Community Policy on Harmfully Misleading Information. This tweet's visibility … Read the full story by Gavin O'Malley
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? Read the full story by Sean Hargrave
For one, moving "agency stuff" in-house won't solve for poor marketing management. Read the full story by Maarten Albarda
Draft regulations "still have significant problems that, if left uncorrected, will negatively impact both consumers and businesses." Read the full story by Wendy Davis
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies, advertisers will need to … Read the full story by Laurie Sullivan
Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery … Read the full story by Joe Mandese
Mike Bloomberg's participation in the debate is emerging as the event's main talking point and news hook. Read the full story by Adam Buckman
All the carriers are now deep into the deployment phase, adding cities at a quick clip -- but with their own limitations. Read the full story by P.J. Bednarski
Technology always unleashes ethical ramifications. The more disruptive the technology, the more serious the ethical considerations. Read the full story by Gord Hotchkiss
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source … Read the full story by Joe Mandese
The contestants were challenged to answer questions such as: How many waffles are there in a box of Eggos? Read the full story by Adam Buckman
Advertisers will see a decline in ad inventory in the short term, but will have target audiences in the long term, said Sunil Karkera, global head of TCS Interactive, a … Read the full story by Laurie Sullivan
U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew. Read the full story by Steve Ellwanger
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traffic. Read the full story by Laurie Sullivan
Havas is the third ad holding company to report an organic revenue drop for 2019. Earlier, Dentsu and Publicis Groupe reported declines. Omnicom and Interpublic reported gains while MDC and … Read the full story by Steve McClellan
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that … Read the full story by Joe Mandese
As smart speakers come under fire for sharing data without consent, Facebook said it will pay users for their voice recordings. The goal is to train Facebook's speech recognition system … Read the full story by Laurie Sullivan