Starcom is the primary incumbent. The company's media expenditures last year totaled $534 million according to its latest 10K filing. Read the full story by Steve McClellan
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for … Read the full story by Joe Mandese
With prospects for a U.S. economic recession -- indeed, most likely a global economic recession -- virtually guaranteed, how will it impact the ad economy? Historically, there have been pronounced … Read the full story by Joe Mandese
Spending is down 18%, but impressions and reach are only down slightly, while total airings are up, according to iSpot.tv. Read the full story by Tanya Gazdik
Hyundai's CMO says the automaker has lowered its media investment in the short term and plans to reinvest those dollars after the crisis. Read the full story by Tanya Gazdik
Let's begin by unpacking the psychology of a pandemic. Then we'll add the social media lens. Read the full story by Gord Hotchkiss
"What do you say to Americans right now who are scared?," NBC White House correspondent Peter Alexander asked the President during a White House press briefing today. "I say that … Read the full story by Joe Mandese
This show takes you on a series of illuminating visits to some of the planet Earth's most incredible religious shrines. Read the full story by Adam Buckman
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. Read the full story by Wendy Davis
Netflix and YouTube have agreed to reduce their huge data use by making standard definition rather than HD their defaults in the EU-- but a month's commitment in one region … Read the full story by Karlene Lukovitz
Here are newly emerging medical/mental conditions attendant on this singular shelter in place. Read the full story by George Simpson
The plant is P&G's largest manufacturing site in the U.S. and also produces Bounty towels and Luvs and Pampers disposable diapers. Read the full story by P.J. Bednarski
Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV. Read the full story by Dave Morgan
It's not uncommon for some of Madison Avenue's leading modelers to forecast outcomes like a epidemiologists predicting a viral spread, but usually, it's about media. On Tuesday they did that … Read the full story by Joe Mandese
The Association of National Advertisers, which opposes the new tax, is asking Gov. Larry Hogan to veto it. Read the full story by Wendy Davis
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups … Read the full story by Wendy Davis
Caroline Foster Kenny is joining WPP's WT in the new role of Global Chief Client Officer. The move marks her return to the WPP fold. Read the full story by Larissa Faw
The group had earlier secured alternative dates and had said it would make a decision no later than April 15. Read the full story by Steve McClellan
It is a rare and highly unusual circumstance for virtually all news media to be focused on one story simultaneously for an extended period. Read the full story by Adam Buckman
Gale Metzger was one of the most brilliant people ever to work at Nielsen. Former head of NBC research Nick Schiavone, and a well-known critic of Nielsen, said "It's hard … Read the full story by Bill HarveyDave Tice
Fox says it will finance the Tubi purchase primarily from a sale of its stake in set-top-box/smart TV app Roku. Read the full story by Wayne Friedman
The award follows a formal review that began last summer. Dentsu Aegis Network's Carat was the main incumbent. Read the full story by Steve McClellan
Biden and Sanders kept their distance Sunday night in a televised debate that was like no other. Read the full story by Adam Buckman
He calls organizations "fake news" for disagreeing with his policies and calling out his distortions and outright lies. Most of us think of ABC, CBS and NBC as mainstream credible … Read the full story by Richard Whitman
The scariest part of the President's method of gaslighting us, is when he doubles down. That's what he did Sunday after the press set the record straight that he misrepresented … Read the full story by Joe Mandese
Publicis Groupe has laid out its emergency management plan to deal with the health crisis. It's about "getting through the current situation," something we're all challenged with right now. Read the full story by Richard Whitman
The big platforms and their parent companies issued an unprecedented joint statement saying they're "working closely together" to stop misinformation and highlight authoritative content, and invited other companies to join … Read the full story by Karlene Lukovitz
How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"? Read the full story by Maarten Albarda
A new kind of intimacy is blossoming as employees get a peek at colleagues' personal lives via video conferencing with the shift to working from home. Read the full story by Larissa Faw
"Working through a new form of collaboration in a virtual world takes time, protocols, patience and a lot of positive intent among colleagues and clients," explains one agency CEO. Read the full story by Larissa Faw
Advertising, media and technology industry "scapes" -- the kind of graphically organized charts delineating vital industry ecosystems popularized by investment banking firm Luma Partners -- may seem like they're a … Read the full story by Joe Mandese
As big sports franchises cancel games, there may be some shifts in brand sponsors looking for general-awareness messaging. Read the full story by Wayne Friedman
While TV lost only a small number of advertisers during the Great Recession, a print medium like magazines saw the number of advertisers erode by 10,619: from 36,020 at the … Read the full story by Joe Mandese
In most recent GfK consumer study, 73% say the way companies act during the COVID-19 crisis will affect future purchase decisions. Read the full story by Sarah Mahoney
"Companies that supply meat, vegetables and other staples are struggling to redirect the nation's sprawling food supply chain to meet a surge in demand." Read the full story by Thom Forbes
'Playboy' will convert to a digital-first publishing schedule. The magazine is nearly 70 years old and the spring issue is its last print version. Read the full story by Sara Guaglione