Ad executive time spent with media has been increasing since the start of the pandemic, mirroring patterns among American consumers, according to a unique series of parallel studies conducted among … Read the full story by Joe Mandese
All of the technology that TV shows need to shoot, record and post-produce is available for them to use in whatever locations they are in. Read the full story by Adam Buckman
In an unprecedented graphic alteration of its front page, today's print edition of "The New York Times" takes over the entire length and all six columns of width to display … Read the full story by Joe Mandese
In the wake of America's record 3.3 million unemployment claims, eMarketer has lowered the rate of advertising growth for jobs-related social media platform, LinkedIn. LinkedIn advertising, which expanded 36.5% to … Read the full story by Joe Mandese
'High Times' will soon own a cannabis plant producer, the first to be bought by Hightimes Holding Corp, which owns a number of marijuana-focused media companies and events. Read the full story by Sara Guaglione
International Olympic Committee board member Dick Pound says the games are likely to be moved to 2021 in Tokyo due to COVID-19 concerns, according to one report. Read the full story by Wayne Friedman
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast … Read the full story by Laurie Sullivan
Uncertainty clearly breeds anxiety, but also reflection. People are pondering whether the current crisis will unify or destroy us. Read the full story by George Simpson
I've covered many crises impacting the advertising and media industry over the past four decades, but never one rolling out like this one in real-time, and potentially, impacting so many … Read the full story by Joe Mandese
Drive-ins may be the perfect alternative for a populace being urged to socialize at a distance. Read the full story by P.J. Bednarski
IPG and Publicis Groupe are the latest holding companies to withdraw their guidance on financial performance for 2020 given the unpredictable impact of the pandemic. Read the full story by Steve McClellan
The vast majority of us have never been through anything like this crisis before -- but others have. They were called the Lost Generation. Read the full story by Gord Hotchkiss
Beginning the third week in February, as pandemic fears became more pronounced, Americans went on a massive Target run. Read the full story by Sarah Mahoney
"No federal entity has conducted a detailed and compulsory study of industry practice regarding contemporary children's data collection practices across the digital landscape or ed tech," the Center for Digital … Read the full story by Wendy Davis
"Yesterday after the [stock market] close, Facebook published a blog post saying: 'Despite an increase in engagement on some platforms, in places hit hardest by the virus'," Wall Street analyst … Read the full story by Joe Mandese
The company issued an update today noting it has billions of dollars of cash on hand to help in the effort. But the pandemic makes it hard to provide an … Read the full story by Richard Whitman
Citing an "unprecedented situation created by the Coronavirus outbreak and economic downturn," IPG Mediabrands' Magna unit has revised its 2020 U.S. advertising outlook downward by 8.5 percentage points. Magna, which … Read the full story by Joe Mandese
Major brand marketers' planned network TV media dollars are shifting to what is hoped to be more normal viewing periods. "We are going to be suspending [buying] for a couple … Read the full story by Wayne Friedman
How will the industry change? Consider some of the modifications to the upfront strategists have proposed in the past. Read the full story by Dave Morgan
YouTube, Netflix, Amazon, Disney and most recently Facebook and Instagram are already cutting bandwidth use in the EU (for 30 days) during the pandemic, to help avoid internet overload. Now … Read the full story by Karlene Lukovitz
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. Read the full story by Ken Klein
Download speeds rose as broadband speeds declined last week in some parts of the U.S. and Europe, reported "The New York Times." And while Netflix didn't explain the cause, some … Read the full story by Karlene Lukovitz
If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy. Read the full story by Kaila Colbin
Ritual aims to deliver the taste of drinks like gin and whiskey without the alcohol, calories and carbs. Read the full story by Steve Ellwanger
"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important matter of managing the novel coronavirus," … Read the full story by Wendy Davis
'Slate' hope to convert its "most loyal readers" to paying members, says EIC Jared Hohlt. 'Slate' Plus costs $35 for the first year, and goes up to $59 annually. Read the full story by Sara Guaglione
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers and CPG brands that were meant … Read the full story by Karlene Lukovitz
Sometimes the best in us can come out in the worst of situations. Read the full story by Cory Treffiletti
The mobile giant said it was now expecting a slight decline in revenues year-over-year. Read the full story by Gavin O'Malley
Some 60% of households say they would cancel pay-TV subscriptions before losing broadband, per a new report. Read the full story by Fern Siegel
Midwest Animal Rescue and Services was chosen because many Busch drinkers live in the Midwest, Anheuser-Busch's Daniel Blake tells "Marketing Daily." Read the full story by Tanya Gazdik
Faced with the current COVID-19 outbreak, the FCC has agreed to extend the deadline for the public to weigh in on how the repeal of the Obama-era rules affects public … Read the full story by Wendy Davis
The lawsuit, brought by New Mexico AG Hector Balderas, alleges that mobile game developer Tiny Lab, together with Twitter and other tech companies, violated the Children's Online Privacy Protection Act. Read the full story by Wendy Davis
It is hardly surprising that TV has become one of the chief focal points in U.S. homes lately because of the condition of confinement so many people are experiencing. Read the full story by Adam Buckman
In response, Facebook and other platforms have begun working directly with WHO, Centers for Disease Control to slow the spread of bad information. Read the full story by Gavin O'Malley
"I started following what was happening with some horror, going into complete freak-out by early February, followed by some relief," GroupM's Brian Wieser told attendees during an ARF's Town Hall … Read the full story by Joe Mandese