Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace in 2012. Read the full story by Joe Mandese
A recent decision in a battle between two security vendors "seriously threatens" the availability of Privacy Badger, an anti-tracking and ad-blocking tool offered by the Electronic Frontier Foundation, the group … Read the full story by Wendy Davis
April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly reduced advertising on prime-time entertainment and … Read the full story by Wayne Friedman
Advanced TV channels stand to benefit from a scatter market fattened by advertisers' withholding of budget money from this year's upfront. But making budget decisions about nontraditional media with much … Read the full story by Karlene Lukovitz
The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, according to the latest weekly installment of out-of-home media planning … Read the full story by Joe Mandese
"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the broader ad market," ANA CEO Bob … Read the full story by Wendy Davis
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it's working with … Read the full story by Joe Mandese
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab chats with Warren Webster, CEO of Atlas Obscura, … Read the full story by Joe Mandese
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. Read the full story by Laurie Sullivan
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to manage their media buys in … Read the full story by Joe Mandese
The good news -- or, depending how you look at it, bad news -- for the Presidential campaign trail, is most Americans haven't exactly been paying attention to the 2020 … Read the full story by Joe Mandese
This global pandemic is delivering a massive silver lining for Walmart -- and it seems to have finally found its footing in ecommerce. Read the full story by Dave Morgan
The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. Read the full story by Adam Buckman
Target is "executing well in a challenged and volatile environment," writes Edward Kelly, Wells Fargo analyst. Read the full story by Sarah Mahoney
There are two revelations in a just-released Pew Research Center study of the sources and credibility of the sources of news Americans rely on. The first is that 16% of … Read the full story by Joe Mandese
For CBS, NBC, ABC, and Fox, total average prime-time viewing is down to a collective average of 26.4 million viewers -- for the period from Sept. 24 - May 10, … Read the full story by Wayne Friedman
While the deglamorization of our culture has been underway for some time, the current pandemic just might complete the process. Read the full story by Adam Buckman
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair. Read the full story by Wayne Friedman
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index … Read the full story by Joe Mandese
The decision to close down Jet.com is "due to the continued strength of the Walmart.com brand," according to CEO. Read the full story by Sarah Mahoney
After the pandemic, 28% of consumers surveyed will spend more time comparing makes, models, prices and promotions online. Read the full story by Tanya Gazdik
Life change is usually a solo journey. But what if everyone is experiencing trauma at the same time? Then we enter the SNAFU zone. Read the full story by Gord Hotchkiss
Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. … Read the full story by Joe Mandese
As restaurants ready reopening plans, everything seems uncertain. Blue Orbit consultant Michael Maxwell explains how getting staff ready can save the day. Read the full story by Sarah Mahoney
Fox says the "Heroes" race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 million preliminary Nielsen-measured viewers. Read the full story by Wayne Friedman
Farfetch, the global luxury platform, recently posted a dizzying 90% jump in sales, rising to $331.4 million. Read the full story by Sarah Mahoney
Instead of bringing Tall Poppy Syndrome to America, let's create a Growing Poppy Culture. Let's celebrate those who have the vision, the ambition and the guts to give it a … Read the full story by Jeff Tan
The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of "Wild West" for audience targeting that … Read the full story by Joe Mandese
Instead, the newspaper will use the data collected directly from readers to track their visits to its digital properties and show them ads. Read the full story by
As lockdowns roll on agencies are continuing to rally their staff with one-of-a-kind activities. Read the full story by Larissa Faw
For the Almond Board of California, upsurge in users (22.7 million peak daily) for gaming service Twitch was good timing. Read the full story by Steve Ellwanger
The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too. Read the full story by Adam Goddard
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki … Read the full story by Steve Smith
There's a problem when we turn to movies like "Contagion" for lessons: Movies end. But the virus hasn't gone away. The economic fallout is only beginning. Read the full story by Kaila Colbin
Saad Chehab, senior vice president of brand marketing, has left the automaker, according to a brief statement from VW. Read the full story by Tanya Gazdik
IDC estimates that worldwide spending on commercial VR will increase from $4.5 billion in 2019 to $7.1 billion this year. Read the full story by Gavin O'Malley
Some performance models might not ring the cash register, but all are important. Read the full story by Laurie Sullivan
The company identified 12 categories for editorial content and corporate ads, including: healthcare, education and restaurants. Read the full story by Sara Guaglione