The National Retail Federation reports 75% of consumers surveyed plan to celebrate Father's Day in some way, down a bit from 2019. Read the full story by Sarah Mahoney
Buffalo Wild Wings is offering a tie made of Wet-Naps. A tongue-in-cheek video created by The Martin Agency explains the item. Read the full story by Tanya Gazdik
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta. Read the full story by Steve Smith
A growing number of holding companies and agencies are commemorating the day with programs or time off. Most states recognize the day as an official holiday or special day of … Read the full story by Richard Whitman
NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month. Read the full story by Adam Buckman
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable marketers to have a way to … Read the full story by George Ivie
The ads, claiming that "dangerous mobs of far-left groups" are disrupting American cities, featured red triangles pointing in a downward position--the symbol used by Nazis to identify political prisoners in … Read the full story by Gavin O'Malley
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. Read the full story by Laurie Sullivan
It's not just the economy, stupid. That's one of the takeaways from the latest edition of Mindshare's COVID-19 tracking research, which in recent weeks began including questions about racial injustice … Read the full story by Joe Mandese
The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna unit. That … Read the full story by Joe Mandese
Without any hint of irony, the magazine this week urged readers to commit crimes. Read the full story by
If its media advertising and subscription-based media assets were broken out as a separate business, Amazon's media properties -- Prime, Twitch, Music, etc. -- would be valued as a half-trillion-dollar … Read the full story by Joe Mandese
That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad industry, and academic experts who spent … Read the full story by Joe Mandese
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even … Read the full story by Joe Mandese
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic trades, asking that when they make … Read the full story by Joe Mandese
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment. GroupM now projects … Read the full story by Joe Mandese
Denny's is the latest chain to woo diners with deals, bringing back a favorite limited-time promotion. Read the full story by Sarah Mahoney
Like so many others, I'm discovering I don't know nearly as much about racism as I thought I did. I'm learning that I need to listen. Read the full story by Dave Morgan
Search at its core is a series of thoughts in the form of words associated and ranked by social distinctions, popularity and sometimes wholly inaccurate associations. The most recent example … Read the full story by Kevin Ryan
Social media has options that TV doesn't - especially when political ads fill local TV coffers. Read the full story by Wayne Friedman
Because they feel the risk is worth the reward, according to a new study from Horizon Media. Read the full story by Larissa Faw
In some ways, the incident serves as a textbook case of the kind of systemic racism that exists in the industry and groups like 600 & Rising and others are … Read the full story by Richard Whitman
We are currently in the midst of a national conversation about the ways in which African Americans have been portrayed in our movies. Read the full story by Adam Buckman
Trump's tweet shared a video clip that had been altered to make a sweet video of a white toddler embracing a black toddler appear to be footage of a "racist" … Read the full story by Karlene Lukovitz
Aunt Jemima announced today it will remove the image of Aunt Jemima from packaging and change the brand name. Read the full story by Tanya Gazdik