Inspire ranks as the U.S.'s fourth-biggest restaurant company and hopes to better align its media approach. Read the full story by Larissa Faw
In Q2 2020, 'The Times' brought in $185.5 million in revenue for digital subscriptions and ads. It also added 669,000 net new digital subscribers. Read the full story by Sara Guaglione
Is there value in advertising around dressed-down, less than ideal live TV sports content? Read the full story by Maarten Albarda
The executive orders, which formalize a September 15 deadline Trump had already declared, claim the two Chinese-owned social platforms pose security threats that constitute a national emergency. Read the full story by Karlene Lukovitz
With less than 89 days until America gets to answer that question, lets all spread the new campaign hashtag -- #IIWII -- as much as we can to remind America … Read the full story by Joe Mandese
The company Maffick, which operates the social media pages "In the Now," "Soapbox," and "Waste-Ed," has sued Facebook for attaching a label reading "Russia state-controlled media" to the channels. Read the full story by Wendy Davis
As companies conduct surveys and crunch data to make predictions about the shopping season, consumers remain unsure about returning to stores. Read the full story by Laurie Sullivan
Now that the world of entertainment has moved aggressively toward streaming, let's compare the difference between going out vs. watching an event on a screen. Read the full story by George Simpson
Tom Goodwin, who rose fast as an ad industry media futurist based largely on his provocative views about society, the ad biz, and the future of, well, everything, fell victim … Read the full story by Joe Mandese
I cannot remember a time when we have been more suspicious of what we see, read and hear on a daily basis. Read the full story by Gord Hotchkiss
Networks aired the least original shows in over a decade, Standard Media Index said. Ad spending was 2% higher in TV news content, on the plus side. Overall, Q2 witnessed … Read the full story by Wayne Friedman
The company's revenue in Q2 was $259.7 million, down 28% from a year ago. Read the full story by Larissa Faw
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track people … Read the full story by Wendy Davis
A study finds they also prefer email over other channels for brand communications. Read the full story by Ray Schultz
According to a study released Thursday by the Digital Citizens Alliance and technology firm NAGRA, about 9 million fixed broadband subscribers in the U.S. currently subscribe to at least one … Read the full story by Joe Mandese
The White House late Monday afternoon rescinded the renomination of Federal Communications Commissioner Michael O'Rielly, who questioned President Trump's attempt to regulate social media. Read the full story by Wendy Davis
Viewing time spent on streaming and connected devices rose 57% in the U.S., but began to slow somewhat in May and June, reports Conviva. Read the full story by Karlene Lukovitz
This week, we look at three key terms that have been on marketers' and agencies' minds -- "ad blocking," "ad viewability" and "account-based marketing"" -- to see how their interest … Read the full story by Michael McLaren
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the full story by Josh Druding
Donald Trump's political ads take another tactic. They paint Joe Biden as a tool of the 'radical left" -- he was more mainstream than his Democratic rivals. Read the full story by Wayne Friedman
Q&A with brand's marketing exec Sarah Traverso, who discusses new ad campaigns and Coke's ongoing absence from social media platforms. Read the full story by Steve Ellwanger
Point is, unless the world take dramatic steps to shrink its carbon footprint, the $100 six-pack could actually become a reality. Read the full story by P.J. Bednarski