The MRC has scuttled the second phase of an audit of Google's YouTube audience measurement data -- the part that would validate third-party viewability data processors such as DoubleVerify, Integral … Read the full story by Joe Mandese
The switch comes just a year after PHD won the assignment - awarded with a somewhat unusual one-year contract. Read the full story by Richard Whitman
The agency is tasked with reaching an expanding audience interested in online learning options in light of the Pandemic. Read the full story by Steve McClellan
We need to build new, digitally leveraged advertising that can support broad-based news and journalism. Read the full story by Dave Morgan
TV cop shows are in a bind following the death of George Floyd at the hands of Minneapolis police, and the protests that came after. Read the full story by Adam Buckman
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the … Read the full story by Joe Mandese
"Under Prop 24, a consumer can limit the use of their sensitive information to stop Uber from profiling them based on race, stop Spotify from utilizing their precise geo-location and … Read the full story by Wendy Davis
Apparently the Google-owned social network has come a long way since Logan Paul showed gruesome footage of a dead body on his YouTube channel. Read the full story by Steve McClellan
Amazon has lost a battle in California over whether it can be held legally responsible for injuries caused by a defective product offered by outside vendors who sell through its … Read the full story by Wendy Davis
Streaming's share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share. Read the full story by Karlene Lukovitz
The word "dystopia" comes up often in stories, reviews and publicity materials provided by networks to describe new TV dramas. Read the full story by Adam Buckman
Among the compliments one can pay to the new HBO series "Lovecraft Country" is that it is not the same old thing. Read the full story by Adam Buckman
Three months after benchmarking the trust Americans imbue in Joe Biden's presidential brand, the Democratic contender's trust rating has moved up six percentage points, with nearly half of American voters … Read the full story by Joe Mandese
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers says. Read the full story by Wendy Davis
Still, not quite one-third of those surveyed in an Oberland poll want to see brands provide employees with appropriate diversity and inclusion training. Read the full story by Richard Whitman
A year ago, the White House's escalation of a trade war with China threatened to derail billions in ad spending by Chinese companies in the U.S. A year later, the … Read the full story by Joe Mandese
Some people get canceled for the things they say or do, while others do not. Read the full story by Adam Buckman
"Children will be protected from advertising based on any past online activities or any previously collected data in the subject app or anywhere else on the internet," lawyers for parents … Read the full story by Wendy Davis
Leveraging its "observational panel" in combination with a custom Scarborough survey that was "linked up" with its "total media fusion" methodology, Nielsen was able to create snapshots of the impact … Read the full story by Joe Mandese
Donald Trump's campaign bought three times as many ads for three late-night shows -- Colbert, Kimmel and Fallon -- as Joe Biden's. Read the full story by Fern Siegel
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, big … Read the full story by Laurie Sullivan
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. Read the full story by Karlene Lukovitz
From its founding in 2016, the company aimed to grow social capital --- and now social impact is a central part of its model. Read the full story by Steve Smith
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in … Read the full story by Michael McLaren
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertising Measurement Guidelines, is the first location data service to be accredited. Read the full story by Laurie Sullivan
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. Read the full story by Melynda Fuller