Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and another popular Chinese app, WeChat, will be banned from U.S. app stores … Read the full story by Joe Mandese
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure maintain its appeal? Read the full story by Laurie Sullivan
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline … Read the full story by Joe Mandese
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence Global President Brian … Read the full story by Joe Mandese
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according to … Read the full story by Joe Mandese
Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. Read the full story by Adam Buckman
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper than you know -- and it will last a long … Read the full story by George Simpson
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling disruptions as well as lower persons … Read the full story by Wayne Friedman
The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to have a significant impact, despite … Read the full story by Joe Mandese
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. Read the full story by Wendy Davis
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and marketing agency has had a series of recent account wins … Read the full story by Steve McClellan
For the third time in the subscription streaming era, a new service will use a plus sign in its name. Read the full story by Adam Buckman
When a TV network resorts to clowns throwing pies, then you know you are in a season of supreme silliness. Read the full story by Adam Buckman
"The Drew Barrymore Show" is a new offering from the undisputed titans of national first-run syndication, CBS Television Distribution. Read the full story by Adam Buckman
As part of the shakeup, Ralph Pardo has been appointed U.S. CEO for H&S succeeding Erin Matts. Catherine Sullivan is taking on the U.S. CEO role at PHD USA, replacing … Read the full story by Steve McClellan
For one, tech solutions usually come from an engineer's perspective, and engineers don't do well with nuance. Read the full story by Gord Hotchkiss
Flagship media agency True Media was founded in 2005 by Jack Miller who is assuming the role of CEO of the holding company. He'll focus on M&A and integration efforts … Read the full story by Steve McClellan
How pent-up demand will balance lingering Covid-19 concerns and financial worries is still unclear. NPD's David Portalatin shares his outlook. Read the full story by Sarah Mahoney
It is, to be clear, a TV antenna -- shaped like a football goal post -- and a beer. Read the full story by P.J. Bednarski
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital video, … Read the full story by Karlene Lukovitz
It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. Read the full story by Joe Mandese
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers. Read the full story by Wayne Friedman
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also require companies to allow consumers to access, edit and delete data about … Read the full story by Wendy Davis
LinkedIn now generates so much obnoxious clutter in my inboxes that I am beginning to really loathe it. Read the full story by Maarten Albarda