EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for elevating a new field of social … Read the full story by Joe Mandese
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup for advertisers. Audio ads in beta … Read the full story by Laurie Sullivan
The agency argues it needs Bannon's testimony in order to determine whether Facebook users' data was shared with any other companies. Read the full story by Wendy Davis
It seems like only yesterday that Conan O'Brien was plucked from obscurity to replace David Letterman as host of "Late Night" on NBC. Read the full story by Adam Buckman
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the full story by Dave Morgan
Horizon and TikTok are uniting to provide "white glove services" such as proactive support for onboarding new clients onto the platform, campaign strategy and execution support for those who are … Read the full story by Larissa Faw
'BuzzFeed' and Verizon Media, which takes a minority stake in 'BF,' will syndicate content across each other's properties and collaborate on ad products. Read the full story by Sara Guaglione
Channels too small to share in revenue through YouTube's Partner Program may now have ads inserted, as long as they meet the platform's "advertiser-friendly content guidelines." Read the full story by Karlene Lukovitz
A serendipitist's magic: He gets another round of drinks, and finds a new customer. He heads to the bathroom, and comes back with a sponsor for your charity event. Read the full story by Kaila Colbin
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- will help transition measurement in an … Read the full story by Wayne Friedman
Following President Trump's attacks on Fox News for having called Arizona and the overall election for Joe Biden, Fox has begun claiming on its chyrons during prime time that it … Read the full story by Karlene Lukovitz
Still, "similar to its foray into food, Amazon will find itself facing formidable, deeply embedded competitors with voluminous store networks," says an analyst. Read the full story by Sarah Mahoney
While the return on ad spending has changed dramatically for many categories in recent years -- especially during the recent pandemic -- the returns for media and publishing marketers has … Read the full story by Joe Mandese
Prior to Audi, Tara Rush was chief corporate affairs officer for Heineken USA, where she oversaw all U.S. corporate and brand communications. Read the full story by Tanya Gazdik
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands has agreed to begin using NewsGuard's … Read the full story by Joe Mandese
Screech was the old show's resident dweeb, played by Dustin Diamond who seems to be the only co-star of the old series who was not invited back. Read the full story by Adam Buckman
The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO Lynn Blashford explains how a highly … Read the full story by Steve Smith
General merchandise, health and wellness and food remained the most vital categories for in-store shopping. Read the full story by Sarah Mahoney
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks will … Read the full story by Wayne Friedman
With social media, friendship is now many steps removed from its physical, intimate and organic roots. It is stripped of the context in which it evolved. Read the full story by Gord Hotchkiss
Denny's is on an empathy mission, broadening its lens on the causes that matter most to customers, says chief brand officer. Read the full story by Sarah Mahoney
Newsmax, a pay TV news network and digital platform, is being linked to investment and acquisition talks with Hicks Equity Partners, according to a story in "The Wall Street Journal." … Read the full story by Wayne Friedman
"Bull" returns at a fever pitch for its fifth season with an episode that confronts COVID-19 in a way no other series has yet attempted. Read the full story by Adam Buckman
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met. Read the full story by Ray Schultz
Three weeks of top-scripted shows returning to prime-time schedules have seen mostly drops in viewership. Read the full story by Wayne Friedman
In a new Xandr survey, U.S. video advertising decision-makers also estimated that one in three ads aren't relevant to the consumers reached. Read the full story by Karlene Lukovitz
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the ethical use of AI-powered "smart data." … Read the full story by Joe Mandese
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday that they support reforming Section 230 of the Communications Decency Act -- the 26-year-old media law that protects online … Read the full story by Wendy Davis