"For the first time with Android, we're also focused on building for other platforms, like Windows, whether it's in gaming, productivity or other areas," Erik Kay, vp, multi-device experience, Google, … Read the full story by Laurie Sullivan
For example, "Where you stand depends on where you sit" is critical to understanding who will object to an idea, and who will support it. Read the full story by Ted McConnell
In the context of broader trends, GroupM's Brian Wieser believes the ad industry may not see "progress" in the near future. Read the full story by Joe Mandese
The WPP agency also launched 'Into the Metaverse' in 2021, an in-depth report that outlines what the metaverse is, how it's changing people's lives and creating new opportunities, and why … Read the full story by Todd Wasserman
Some 60% of media execs say "improvements in integrated media/execution" will be the "most impactful," while 57% believe "measurement improvement on non-cookie methods" will force the biggest shifts in the … Read the full story by Wayne Friedman
The analysis comes as spikes in the Omicron variant are causing new disruptions that could impact ad-spending plans going forward. Read the full story by Joe Mandese
"The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting blame … Read the full story by Joe Mandese
The service will offer deduplicated analysis of media consumption and audiences across media and screens, Comscore says. Read the full story by Wayne Friedman
Sen. Ron Wyden on Tuesday called for a national privacy law that would include "tough regulations" on Facebook's ability to harvest data about its users. Read the full story by Wendy Davis
The Microsoft Advertising audience as of March 2021 reached 1 billion people globally on Bing, Outlook.com, AOL, Yahoo, Microsoft News/MSN.com and other Microsoft properties and premium publisher partners, according to … Read the full story by Laurie Sullivan
No new date has been scheduled, according to a joint statement from the Recording Academy and CBS. The Jan. 2021 broadcast generated $67.6 million, even against sharply lower viewership, according … Read the full story by Wayne Friedman
NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the full story by Wayne Friedman
A new hospital drama premiering Wednesday on CBS is basically about an obnoxious bully who gets away with it. Read the full story by Adam Buckman
Best Buy stepped into the media business Tuesday, announcing Best Buy Ads, to help consumers search and discover the most innovative products through advertising. The big-box retailer has also made … Read the full story by Laurie Sullivan
I was intrigued by the SEO opportunity back then, but clueless about the industry's long-term potential. Read the full story by Gord Hotchkiss
The guidelines address the growth of online platforms and new immersive forms of child-directed interactive media, including in-app and in-game ads and purchases. Read the full story by Joe Mandese
Last month, the "TV Blog" suggested that a daytime court show would feel out of place in prime time, and that prediction has come true. Read the full story by Adam Buckman
AT&T and Verizon said late Monday that they would delay rolling out 5G service near airports for two weeks. Read the full story by Wendy Davis
OMD, the incumbent on the assignment, will continue to support McDonald's USA locally and in other international markets with existing relationships. Read the full story by Steve McClellan
The tech firm is run by Vin Murria, who is also a director on the Saatchi board. There is no offer yet but Saatchi has been told to "expect one … Read the full story by Steve McClellan
While half of Toyota's spend was dedicated to NBC and Fox, the largest percentage of Toyota impressions were delivered by Hallmark. Read the full story by Tanya Gazdik
"Why didn't you call Donald Trump by his name?" a reporter asked Biden after his Jan. 6 speech. Read the full story by Joe Mandese