Retail trade associations say Black Friday is back, and in a big way. Read the full story by Sarah Mahoney
Best Buy, Home Depot, JC Penney, Kohl's, Macy's, Walmart and Target are among those big retailers that will be dark on Turkey Day. Read the full story by Todd Wasserman
The team running the company remains largely intact with a number of Dentsu International executives taking on new or additional duties under the new organizational chart. Read the full story by Richard Whitman
Advertisers are concerned about the environment on Twitter for their ads, but they have no similar concerns about extreme TV content. Read the full story by Adam Buckman
"Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter," @elonmusk tweeted Friday, adding: "You won't find the tweet unless you specifically seek it … Read the full story by Joe Mandese
"The goal was to make it actionable and to get this data in the hands of all the planners in order to make it actionable for clients," explains Havas Media … Read the full story by Joe Mandese
Director Tim Burton applies the same panache he is known for in his movies to a new take on "The Addams Family" coming to Netflix. Read the full story by Adam Buckman
Watchdogs are petitioning the FTC to prohibit platforms from designing their services in ways that could encourage children and teens to spend more time online. Read the full story by Wendy Davis
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and State Farm have joined NBCU's Currency Council, participating in "alternative" viewing guarantees for this year's TV broadcast season. The … Read the full story by Wayne Friedman
Celebrities including Kevin O'Leary and Naomi Osaka "hyped FTX to their social media fans," an investor alleges in a suit against FTX and its endorsers. Read the full story by Wendy Davis
History and math tell us that the extraordinary market expansion that we've been experiencing isn't likely to continue. Read the full story by Dave Morgan
"Rather than creating new rules without a clear grant of authority from Congress, the Commission should consider how it can appropriately use its existing tools to go after bad actors," … Read the full story by Wendy Davis
"This is literally like when you talk about grandpa while grandpa's right there in the room with you muttering about what's on television," The Atlantic Staff Writer Tom Nichols tweeted … Read the full story by Joe Mandese
"If privacy will be federally regulated, such efforts should start with Congress -- not the FTC," the IAB says in comments filed Monday. Read the full story by Wendy Davis
Musk is "geek-smart," which can often come at the expense of other kinds of intelligence that would be a better fit in the role of CEO. Read the full story by Gord Hotchkiss
The Dec. 8th webinar follows one the Institute for Advertising Ethics held last month to benchmark the ad industry's liability for greenwashing the reputations of fossil fuel brands. Read the full story by Joe Mandese
The company cited its Russian operations which are being prepped for sale. The total loss on those operations is estimated at $265 million. Read the full story by Steve McClellan
At the group level, per the COMvergence rundown, WPP's GroupM ranked first ($3.1 billion), followed by Publicis Media ($2.6 billion) and Omnicom Media Group ($2.5 billion). Read the full story by Steve McClellan
Google has agreed to pay $392 million to settle claims brought by 40 state AGs who alleged the company misled smartphone users about the collection of their location data. Read the full story by Wendy Davis
"When everyone is talking about the negative advertising market, I think they are missing the obvious culprit here," says GroupM's Brian Wieser. Read the full story by Joe Mandese
Investors sent S4 shares up 9% in morning trading Monday as the company maintained its revenue and profit growth outlook for the full year. Read the full story by Steve McClellan
The problem with Musk's paid verification model is there is no transactional component to it. If he was really smart, he'd build that in and make Twitter an intermediary between … Read the full story by Joe Mandese
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for … Read the full story by Wayne Friedman
The Media Rating Council also noted that Nielsen has made "significant progress" with most of the key issues that led to the MRC suspending its national TV ratings service in … Read the full story by Joe Mandese
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partner to use the media company's Hispanic household data graph for its brands. Read the full story by Wayne Friedman
Citing the impact of rising inflation and disruptions in their supply chains, the ad execs said they have reduced overall ad spending by an average of 15%. Read the full story by Joe Mandese
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional brands reach consumers on its homescreen. The ad unit is supported by a study filled in October that shows … Read the full story by Laurie Sullivan
TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app Douyin is projected to up its … Read the full story by Karlene Lukovitz
As part of the expansion, Kroger said it will be integrating its proprietary first-party retail data with Snapchat's "immersive ad formats," including "Snap Ads" and "Story Ads" to its retail … Read the full story by Joe Mandese
While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year. Read the full story by Joe Mandese