"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesting our perspective on the recently announced formation of a premium video 'JIC'," … Read the full story by Joe Mandese
Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will also include four agency Chief Investment … Read the full story by Wayne Friedman
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expects to release a standard this quarter for the industry to consider and … Read the full story by Steve McClellan
In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture and prescriptions" made by CEO David Cohen against lawmakers at the IAB's conference … Read the full story by Joe Mandese
I didn't attend the IAB's conference, so I was as surprised as anyone to read about Cohen's "extremist" attack on -- well, everybody from Amy Klobuchar to Ted Cruz to … Read the full story by Joe Mandese
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. Read the full story by Dave Morgan
Dr. Phil McGraw announced this week that he has decided to move on from his syndicated talk show, ending a 21-season run. Read the full story by Adam Buckman
According to a new analysis from UBS, it is on pace to surpass even TikTok's first year of growth. Its own reaction to that: Meh! Read the full story by Joe Mandese
OpenAI has launched a pilot subscription plan to monetize ChatGPT. Starting at $20 a month, ChatGPT Plus will offer subscribers general access to the program, faster response times, and priority … Read the full story by Colin Kirkland
More mixed signals for advertising growth trends, albeit largely positive ones, from a series of Q4 2022 earnings releases including one big agency holding company (Publicis) and two big ad-supported … Read the full story by Joe Mandese
The Martin Sorrell-led firm reports that Q4 revenue was about what the firm expected, while second half organic net revenue growth was in line with the 25% guidance that the … Read the full story by Steve McClellan
GoodRx has agreed to pay $1.5 million and to refrain from sharing users' health data for ad purposes, the FTC said Wednesday. News of the enforcement action comes amid increasing … Read the full story by Wendy Davis
H-E-B is the new king, with Amazon falling to third place, as Americans focus more intensely on lower prices. Read the full story by Sarah Mahoney
The Grammy Awards will try again this Sunday to turn its ratings fortunes around after viewership nosedived in 2021 and 2022. Read the full story by Adam Buckman
The athletic giant, which sued Lululemon last year for patent infringements in connected fitness, now says Lulu is muscling in on footwear patents. Read the full story by Sarah Mahoney
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramount Global giving advertisers access to more premium video inventory. Read the full story by Laurie Sullivan
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. Read the full story by Gord Hotchkiss
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at the helm. He was named Global CEO shortly after the merger announcement last … Read the full story by Steve McClellan
Can you believe it? The word "colonial" is still being bandied about without a care in the world on HGTV's "House Hunters." Read the full story by Adam Buckman
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear TV ad spend improved vs. previous … Read the full story by Wayne Friedman
Despite inventory woes and weakness at wholesale, the denim king keeps winning in its direct channel -- and skinny jeans aren't going anywhere. Read the full story by Sarah Mahoney
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who has been using the generative AI … Read the full story by Joe Mandese
Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here? Read the full story by Maarten Albarda
Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- three times the level it launched with in November. "All our deals are … Read the full story by Wayne Friedman
Kristi Argyilan, senior vice president, retail media at Albertsons, makes the case for RMNs. Read the full story by Bill Duggan