Perhaps the only TV show that can be said to have resulted directly from the turbulence of the Jimmy Carter era was "Nightline." Read the full story by Adam Buckman
The company is on track in terms of savings due to its streamlining efforts over the past five years. Permanent savings from those efforts will reach $600 million by 2025. Read the full story by Richard Whitman
As Nielsen celebrates its centennial, the richest part of its history, and potentially the future for its private-equity owners, may not be its audience measurement, but the patents it owns. Read the full story by Joe Mandese
According to the companies, their collaboration going forward "will modernize GEICO's go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and maximizing media efficacy." Read the full story by Steve McClellan
The delta between manual and programmatic payments spread significantly, suggesting programmatic may be more efficient for suppliers during times of economic volatility. Read the full story by Joe Mandese
Meet George Jetson -- visionary, futurist, agent of change and typical sitcom dad from 1962. Read the full story by Adam Buckman
Meta says its large language model (LLM) LLaMA released today can run on less power than other AI models built by Google, Bing, and Open AI. Read the full story by Laurie Sullivan
Microsoft capped its Bing chat sessions at 50 questions per day and 5 conversation exchanges with the AI chatbot after early adopters cited disturbing and biased conversations. Read the full story by Laurie Sullivan
Microsoft on Wednesday brought the Bing search and chat experience to Skype and mobile on iOS and Android, using the Bing mobile app and Edge mobile app browser. It will … Read the full story by Laurie Sullivan
Incoming YouTube CEO Neil Mohan has been publicly expressing his excitement over the potential for NFTs and blockchain-enabled technology for over a year. Read the full story by Colin Kirkland
The FCC will vote on proposed text spam regulations, including one to close the "lead generator loophole." Read the full story by Wendy Davis
"The reasonable use of data provides tremendous benefits to consumers, the economy, and society as whole, and helps assure our nation's current competitive position globally," the IAB said in comments … Read the full story by Wendy Davis
Organic is partnering with Austin TX-based Third Ear (formerly LatinWorks), also part of Omnicom, on the account. Read the full story by Steve McClellan
NPD Group predicts a year of little growth in the shoe industry as "lines continue to blur across fashion, leisure, and performance." Read the full story by Sarah Mahoney
President Joe Biden has directed federal agencies to protect the public from algorithmic bias by automated systems. Read the full story by Wendy Davis
The tests, being conducted in response to a new Canadian law protecting news publishers' rights to negotiate with platforms, raise additional questions. Read the full story by Joe Mandese
A consistent message I've heard over the past few weeks at industry conferences: It's in our hands whether or not the advertising industry returns to growth. Read the full story by Dave Morgan
Fox will showcase its "full portfolio" of sports, entertainment, news and streaming platforms in a live, in-person upfront on May 15, 2023 at a new venue -- the Manhattan Center … Read the full story by Wayne Friedman
NPR's financial outlook has 'darkened considerably over recent weeks,' CEO John Lansing says in a memo. Read the full story by Ray Schultz