Manly Man Co. is offering Meaty Bouquets, a savory alternative to traditional floral arrangements.Options include a beef jerky or bacon bouquet. Read the full story by Tanya Gazdik
For one: Offer a branded takeaway that coordinates with your Father's Day theme. Read the full story by Ray Sheehan
Ice cream brand asks people to nominate all the French-braiding, TikTok-dancing and hands-on dads they know for chance to win ultimate papa bear chair. Read the full story by Sarah Mahoney
TikTok's model of generating most revenue via one-off app purchases is drawing the attention of apps still heavily dependent on advertising. Read the full story by Karlene Lukovitz
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion -- the first decline since summer 2020, according to Insider Intelligence/eMarketer estimates. Read the full story by Wayne Friedman
Pat Sajak announced Monday that he plans to retire from "Wheel of Fortune" at the end of the 2023-24 season. Read the full story by Adam Buckman
The self-regulatory group Digital Advertising Alliance has issued a best practices guide for applying the industry's 2009 privacy code to smart TVs, watches and other internet-connected devices. Read the full story by Wendy Davis
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize a representative sub-panel of respondent-level data from Nielsen's 35 million national linear TV household sample. Read the full story by Joe Mandese
The partnership will provide ad-attention data attached to ad exposure and viewable data for CTV ads, enabling marketers to analyze campaign performance to determine business outcomes and KPIs. It extends … Read the full story by Wayne Friedman
The company vows to do better including redefining concepts like "client first" and "success." Law-breaking to advance client interests will be considered a no-no. Read the full story by Richard Whitman
Even as owner and CTO Elon Musk continues to cast a sophomoric spell, new CEO Yaccarino lays out Twitter 2.0's new reality. Read the full story by Joe Mandese
The launch follows Serviceplan's acquistion of a 30% stake in creative agency Pereira O'Dell three years ago. Read the full story by Steve McClellan
The channel will also be available on competing FASTs Freevee, LG Channels, Plex, Sling Freestream, WatchFee, Xumo Play and VIDAA. Read the full story by Karlene Lukovitz
Advertisers can vie for limited inventory on Kroger's digital cooler screens through online applications. Read the full story by Karlene Lukovitz
"Every business that wants to avoid becoming the next brand in the crosshairs needs to prevent their consumers from switching on their political brain and thinking they're casting a vote … Read the full story by Joe Mandese