As the Super Bowl itself turns 58, the marketing around TV's biggest moment has gone from tentative, limited nods towards the 50+ demo to a full embrace of this audience … Read the full story by Danielle McMurray
Politics aside, why is ageism the last form of prejudice tolerated in American society? Instead of celebrating Biden's experience, wisdom, temperament, and decision-making, he has become the butt of political … Read the full story by Joe Mandese
In recent years, BBB National Programs' National Advertising Division has received competitive challenges to several high-profile Super Bowl commercials, asking us to test the truthfulness and accuracy of the claims … Read the full story by Jennifer Santos
While there's no actual prize -- other than bragging rights -- the BBB National Programs team "thought it might be fun for those of us watching from our POV," a … Read the full story by Joe Mandese
Pricing for national TV 30-second commercials for this year's Super Bowl is up 11% from a year ago to $6.47 million, according to Guideline, the ad spend and pricing data … Read the full story by Wayne Friedman
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported plan for 2024 - to reach more than 23 million global monthly active users. Read the full story by Wayne Friedman
The report identifies key industry challenges and will remain open for public comments for 45 days. Read the full story by Joe Mandese
A federal judge in California has dismissed claims by a group of web users who alleged the companies' long-running search partnership violated antitrust laws. Read the full story by Wendy Davis
ESPN, Fox and WBD are looking to create a blockbuster major new sports streaming service to be launched this fall, according to reports. "What sports fans want is one place … Read the full story by Wayne Friedman
Dove intros its Body Confident Sport Program by showing a girl's uneasy mirror checkout -- before she jumps confidently into the pool. Read the full story by Barbara Lippert
If that sounds like what Omnicom's Sparks & Honey has been doing with Q, just remember that the ad industry sometimes is called the "sincerest form of flattery." Read the full story by Joe Mandese
The automaker had been working on the Toyota Tacoma campaign for 18 months and was able to quickly pivot into the Big Game. Read the full story by Tanya Gazdik
In democracies, it is essential that journalists have financial, legal and political independence. And that is where advertising comes in. Read the full story by Dave Morgan
Apple teased this year's Super Bowl halftime show, promoting R&B singer and songwriter Usher on its Apple Music YouTube channel. Read the full story by Laurie Sullivan
Travel South Dakota collaborated with the band Nine Days to rework its hit single into "Absolutely (Story of a State)." Read the full story by Fern Siegel
A California wine is capitalizing on the Swift-Kelce romance by targeting U.K. fans watching the Super Bowl. Read the full story by Fern Siegel
Strong viewership is great but it's not enough to just be seen for those precious :15 or :30 second slots to make a lasting impact. Throughout the years, we've been … Read the full story by Justine Greenwald
The also spot features an appearance by singer and viral TikTok star Addison Rae. Read the full story by Erik Oster
The sanitary wipes brand's digital OOH takeover at Las Vegas' Resort World Hotel references gambling, Taylor Swift, and Taco Bell. Read the full story by Erik Oster
The spot, which is called "Perfect 10," was previewed Thursday morning on the "Today" show and brought the anchors to tears. Read the full story by Tanya Gazdik
A genie whose look is more Freddy Mercury than abracadabra grants some "predictable" wishes in a nice execution of a mediocre concept. Read the full story by Barbara Lippert
"A lot of what looks like historical footage is actually what we recreated," Volkswagen's Rachael Zaluzec tells "Marketing Daily." Read the full story by Tanya Gazdik
One billion chicken wings are consumed on Super Bowl Sunday. But what happens to the neglected celery sticks? Read the full story by Fern Siegel
"Basically, we're going to AirBnB their Instagram to other brands," says Jason Sperling, chief creative officer at Innocean USA, the automaker's lead agency of record. Read the full story by Tanya Gazdik
Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed by Hellmann's and T-Mobile. Read the full story by Richard Whitman
The campaign uses the concept of "having a blast" anywhere, anytime, to promote Baja Blast being available in stores year-round for the first time. Read the full story by Erik Oster
"The [AR ad] market is projected to generate $1.2 billion in revenue in the U.S. this year," notes Zoe Soon of the IAB, which developed the guidelines with the MRC. Read the full story by Joe Mandese
The new product get a strong social activation push by the players and brands. Read the full story by Fern Siegel
The lawsuit accused the fast food giant of not following through on a pledge to dramatically increase national ad spending with Black-owned media outlets. Read the full story by Tanya Gazdik
Humans are so preoccupied by digital content, they don't bother noticing the flying saucers overhead. Read the full story by Fern Siegel
The ad campaign - "Book Whoever You Want To Be" - highlights the fun of different travel personas. Read the full story by Fern Siegel
VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or … Read the full story by Wayne Friedman
Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last one focused on gaming. Read the full story by Laurie Sullivan
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marino, Jason Sudeikis and Lionel Messi. Read the full story by Erik Oster
Ally's streaming spot reminds people of all the items they can save for - from houses to vacations to parties. Read the full story by Fern Siegel
The Callen agency enlisted CKE Restaurants CMO Jennifer Tate to appear in one of its spots for the fast-food franchise. Read the full story by Fern Siegel
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringles can. Read the full story by Erik Oster
Another Super Bowl Sunday is just days away and, as always, the "TV Blog" hopes to be uplifted - or at least entertained - by the commercials on this most … Read the full story by Adam Buckman
The niche sports apparel brand hopes to win a wider audience with a regional ad buy. Read the full story by Sarah Mahoney
Are campaign news media outlets standing back or standing by? Either way, Trump-related antics -- and Taylor Swift conspiracies -- continue to dominate the headlines. Read the full story by Joe Mandese