Moran, who gave Oreo a makeover will lead the New York creative team as Havas Worldwide continues to bulk up. Read the whole story
The Publicom merger could sharply reduce media price inflation and cut $15 billion of equity value out of media properties. Read the whole story
GroupM has created the new post of Global COO for its digital operation GroupM Interaction and has tapped company veteran Ruud Wanck to fill … Read the whole story
Nielsen released findings suggesting Twitter can help boost TV ratings. The microblogging service can also help lift offline CPG sales as well. Users who … Read the whole story
WPP companies have been busy on the acquisition front this week, buying two firms and investing in a third. Read the whole story
- COMMENTARY
The goal of the mid-funnel is to fully educate your target audience on key subject areas and position your company as a trusted expert. … Read the whole story
This ad goes perfectly with the recently released study that found a decent number of millennial-aged men are living at their parents' homes. Taco … Read the whole story
TBWA\Chiat\Day Los Angeles named Peter Ravailhe as managing director of the agency’s Gatorade account, reporting to Carisa Bianchi, president of the agency. In his … Read the whole story
Edible Arrangements named The Richards Group as its creative advertising agency, and Horizon Media as its media agency of record, effective immediately. Horizon, responsible … Read the whole story
