Chocolate marketer Hershey has consolidated its global media agency account with Interpublic Group's UM, the company confirmed Monday. The decision came after a review … Read the whole story
Condom maker Trojan had to feel pretty satisfied with its hookup with the VMA Awards Sunday night, given the show turned out to be … Read the whole story
- COMMENTARY
If a ghost inhabiting a space now used by an ad agency could talk, what would he say? Better still, what would he tweet? … Read the whole story
Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story
Americans' satisfaction with their new cars and trucks has slipped over a percentage point from last year -- when the industry numbers were at … Read the whole story
Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where Millennials defied the … Read the whole story
350 Action, a climate change activist group, launched a great campaign targeting politicians who don’t believe climate change exists. The organization is petitioning the … Read the whole story
Water Cooler Group, a brand media communications company, launched this week, with Antony Young, former CEO of Mindshare North America, on board as president. … Read the whole story
RE/MAX tapped Leo Burnett Group’s Chicago office to create its 2014 national ad campaign. Creative will include network and cable TV, radio, digital, social … Read the whole story
