MediaPost Agency Daily
Friday, October 4, 2013
  • Instagram Launches Advertising

    Instagram on Thursday announced that the popular photo-sharing app will begin running ads in the "next couple of months" as it seeks to build … Read the whole story

  • Shopper Marketing Firm Pareto Goes Belly Up

    Not such a good investment for Riverside Co. which bought the company two-plus years ago for $125 million. And, if you have the Adland … Read the whole story

  • Millward Brown Competitive Intelligence Ups Conversion Rates

    Some call it spying; others call it competitive intelligence. With more than 70% of marketers unaware of competitors' conversion rates, Millward Brown Digital on … Read the whole story

  • WPP, FourthWall Partner On Cross-Platform Measurement

    The plan is to develop "next generation" cross-platform video audience measurement tools utilizing set-top box and segmentation data. Read the whole story

  • Newell Rubbermaid Selects PHD and BBH For Ad Duties

    In a global consolidation move, Newell hands PHD media chores while BBH becomes the lead creative agency. Read the whole story

  • "Brand Voice" (Or, "Have Something to Say or Shut Up Already")

    With fewer TV spots to buy, and existing digital formats not living up to expectations, the need for brands to create their own impressions … Read the whole story