PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
Don't go after the "drug dealers," he tells agencies, "go after the people taking the drugs." And watch out, Boston agencies -- New York-based … Read the whole story
Publishing, consulting and editorial veteran Alison Fahey has been appointed CMO for the 4As, a new position at the ad trade group. The veteran … Read the whole story
Havas Media North America announced Monday that it has named Debi Kleiman as executive vice president, managing director of its Boston office. Kleiman was … Read the whole story
The incumbent on the account was Palisades Media which took it over on an interim basis after the client's previous agency, KSL Media, went … Read the whole story
The agency likens the new campaign to corporate branding efforts like 'Small Planet' for IBM and 'Imagination At Work,' for GE. Read the whole story
When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the … Read the whole story
Evian launched a social media campaign leading up to Valentine's Day called "I Love You Like." The campaign is running on Facebook, Twitter, Instagram … Read the whole story
Lori Greene was named content director for Maxus North America, a new position at the agency. She will report to Mark Egan, chief strategy … Read the whole story
MEC was named media agency of record for the Swedish clothing company H&M in Poland. MEC Poland has reported billings of $516 million. “Retail of today is … Read the whole story