Corporate cultures that were too far apart, a multiple-front approval process that still had no end in sight, and the escalating uncertainty among shareholders … Read the whole story
Levy and Wren are two alpha dogs from two different cultures and neither one was ever going to rein in their testosterone long enough … Read the whole story
Michael Birkin is joining Hakuhodo DY Holdings the second largest advertising and marketing holding company in Japan. He's tasked with helping the company build … Read the whole story
The massive "merger of equals" between Publicis Groupe and Omnicom Group that would have created the industry's largest ad agency holding company proved to … Read the whole story
Infolinks has introduced an ad unit that gives publishers a new revenue stream. Tests demonstrate it produces higher engagement rates for advertisers without the … Read the whole story
The deal will help kick off the brand's nationwide launch of Snuggle Scent Boosters via the six-part branded video series "Smell The Snifference." Read the whole story
Ninety percent of moms surveyed in the study want the negotiation of the price to be as simple and easy as possible, and almost … Read the whole story
To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines created an "Epic Pool Dunk" in response to a series of highly popular … Read the whole story
CP+B named Spence Kramer to the newly created role of global managing director. In this role, he will handle global business, working across CP+B's … Read the whole story
Colle+McVoy was named agency of record for Bellisio Foods, a manufacturer of frozen meals in the United States. The agency will handle all strategic … Read the whole story
