Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
According to literary legend, Ernest Hemingway was once challenged to write a short story in only six words. His apocryphal response: "For sale, baby … Read the whole story
Outdoor sports retailer REI wanted attention for its biggest sale of the year, its annual anniversary sale, happening May 16-26. So it is erecting … Read the whole story
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
With geolocation targeting becoming more popular but potentially invasive, how can organizations strike the right balance between stalking and smart marketing when it comes … Read the whole story
Bowlmor AMF launched a TV campaign that makes bowling look fun, sexy and scandalous. This also marks the first national television ad for a … Read the whole story
SapientNitro named KV Sridhar as chief creative officer for India. Sridhar, popularly known as "Pops," will be based out of Mumbai and serve as … Read the whole story
TRAFFIQ was named media agency of record for the Caribbean Island of Curacao and its "Dare to Explore" campaign. The Island has a $1.1 billion … Read the whole story