The ability of auditors to measure sizable parts of advertisers' digital budgets remains problematic, according to a survey from the World Federation of Advertisers. … Read the whole story
Are you ready? Cannes is less than two weeks away. And as always, the industry is dripping with anticipation. And there are the usual … Read the whole story
Sabogal had been the global CEO of BPN, the IPG Mediabrands agency, since its launch in 2012. Now he will replace Steve Ridley, who … Read the whole story
But the new effort has a tough act to follow. Mullen's "#worldstoughestjob" for Mother's Day for the same client has generated nearly 21 million … Read the whole story
Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed its new campaign "#Opinions Welcome." The campaign's videos capture the frank, visceral reactions … Read the whole story
Matt Eastwood is joining the WPP shop in mid-July as Global Chief Creative Officer. The post has been vacant at JWT since 2009. Eastwood … Read the whole story
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for … Read the whole story
Lotto ads without the lotto. Axe creates a tool for guys trying too hard on social media. Let's launch! Read the whole story
Catch New York hired Jason Dorin as its first managing director. Previously a consultant with Catch New York's new data science, technology and innovation … Read the whole story
Denver-based agency LRXD has added Bare Snacks and Lenny & Larry's to its roster of clients. LRXD was appointed lead marketing agency for both … Read the whole story