As the industry shifts to an ad-viewability standard, Annalect's new verification system will help clients plan and buy with more precision and help them … Read the whole story
So that dude Dov Seidmen, who sued Chobani and its agency, Droga5, for supposedly stealing the brand's "How Matters" tagline from Seidman's work, is … Read the whole story
A key objective of any global marketer is to "own" -- or become the brand most universally associated with -- the primary benefit of … Read the whole story
With its agency The Richards Group, the car maker is launching a multifaceted campaign that features Hispanic, in-theater, print, digital, social, out-of-home and transit … Read the whole story
The deal combines Haygarth's expertise in digital retail shopper and fast-moving consumer goods marketing with RAPP's globally-focused data insight, media and technology proficiency. Read the whole story
McDonald's launched a fun two-minute video to promote its global sponsorship of the FIFA World Cup. In it, everyday people display extraordinary soccer skills, … Read the whole story
Tribal Worldwide hired Kyle Snarr as head of client development and marketing, based in New York. Snarr will be responsible for all new business … Read the whole story
Cuker Interactive was awarded digital strategy work for American Elements and Dogswell. American Elements, a provider of advanced materials for aerospace, automotive, electronics, and … Read the whole story
