Working with its agency, Doner, the online car shopping site, taps the original "Bo" and "Luke" to show today's consumer how new tools in … Read the whole story
Okay, then. So here's why advertisers love TV so much and can't get enough of the Cannes experience. A new Millward Brown Digital study … Read the whole story
Marketers will be spending significantly more on multiscreen ad campaigns in the next few years and want one set of easy to understand measurements … Read the whole story
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means … Read the whole story
Karlsson will keep his day job as creative chairman of McCann's Chevy-dedicated agency Commonwealth. Joining him in the enterprise are McCann production chief Brian … Read the whole story
The answer in all likelihood is yes. But the converse is also true. No agency should work for free. That's obvious. And every agency … Read the whole story
World Cup ads. Is your mascara better than sex? Let's launch! Read the whole story
Jamie McGarry was named vice president, director of business development at DDB Chicago. In her new role, McGarry will be responsible for pursuing new … Read the whole story
Full Contact Advertising was named agency of record for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. Papa Gino's Incorporated, the holding company for Papa … Read the whole story