Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
So David Hasselhoff was all the rage in Cannes on Sunday. He kicked off the festival at the Golin seminar touting HofforNot.com which launched … Read the whole story
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
The former Interpublic Group Executive sued the holding company in 2012, claiming it gypped him out of $300 million he was due from the … Read the whole story
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
McCann New York has been awarded strategic, creative and social agency chores while Compass Point will handle media planning chores. Both shops are part … Read the whole story
That's the name of the ad new campaign from AAA Mid-Atlantic, developed by ad shop 160over90. "We wanted to create a brand campaign centered … Read the whole story
The WPP agency is acquiring a majority stake in Circus Peru, said to be the largest independent agency in the country. The current Grey … Read the whole story
The way to a woman's heart is through her stomach in the newest ad for Taco Bell. "Imagine" marks the debut of Taco Bell's … Read the whole story
Ansible, the full-service mobile agency of IPG Mediabrands, hired Maile Krauss as director, client relations and business development, North America. In her new role, … Read the whole story
Ogilvy & Mather Advertising New York was tapped by Nationwide Insurance to develop a brand campaign featuring Peyton Manning of the Denver Broncos that … Read the whole story
