Ssshhh, marketers. Don't tell your ad agency that they aren't up to snuff when it comes to handling your social media efforts. Read the whole story
So it's the week between Christmas and New Year's -- and we all know what that means for the advertising agency business. Nothing. Yes, … Read the whole story
The agency launched MKT in its New York office two years ago and now has plans to extend the platform to its Los Angeles … Read the whole story
That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of … Read the whole story
The campaign, from Interpublic's Lowe Campbell Ewald, coincides with the nutritional company's new Atkins 40 low carb diet plan that introduces a greater variety … Read the whole story
When it comes to marketing and advertising, I recently realized that predicting is actually not very hard at all. And I am going to … Read the whole story
In a career that spans decades in chronological time but epochs in media buying and planning history, Steve Farella, chairman of MDC Partners' Assembly, … Read the whole story
An unexpected road trip takes place for one couple with a passion for birdwatching. In an ad for Nissan Altima, we find a bird … Read the whole story
Jill Cooley, most recently executive vice president, managing director of MRM//McCann Detroit was promoted to the global position of executive vice president, worldwide account … Read the whole story
Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments … Read the whole story