Mad Blog
As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run … Read the whole story
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
The 3% Conference founder Kat Gordon is hosting a tweetup during the Super Bowl. Read the whole story
- COMMENTARY
Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media … Read the whole story
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
When you marry an advertising agency's penchant for crazy stunts with the notion that they provide "full service," you get a stunt like this … Read the whole story
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
As is common practice around large events such as, well, any mundane event an attention-seeking entity deems "large," there's always an agency who doesn't … Read the whole story
Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler … Read the whole story
Dentsu Aegis Network has announced the appointment of Robert Horler, currently CEO of Dentsu Aegis Network Northern Europe, to the role of CEO of … Read the whole story
Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a … Read the whole story
Developed by DevicePharm, an agency that specializes in medical advertising, the new "Transform" campaign illustrates what the company says are the unique and life-changing … Read the whole story
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous … Read the whole story
Mistress hired Steve Orenstein as chief operating officer, a new position at the agency. Orenstein started his career at Y&R in New York in … Read the whole story
Tempur Sealy named RPA as agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, … Read the whole story
