Lewis said the deal strengthens its digital capabilities, moving it into paid media advertising and deepening its creative and analytics services. Piston, in turn, … Read the whole story
If you're on the creative side of the ad agency business, you are quite familiar with the barrage of emails from photo reps that … Read the whole story
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
So MIPTV -- a conference that takes place in Cannes and explores the production and distribution of TV, film and digital content -- is … Read the whole story
- COMMENTARY
"This isn't business, this is personal." We've all heard the reverse of these words before, either in jest, ironically or in dead seriousness. Personally, … Read the whole story
Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- … Read the whole story
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, … Read the whole story
"FNV was inspired by big consumer brands, whose tactics are relentless, compelling, catchy and drive an emotional connection with their products. We want to … Read the whole story
This March, the online brokerage firm and Havas are introducing the latest iteration of the client's "You Got This" campaign. The spot, voiced by … Read the whole story
Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug … Read the whole story
Wieden+Kennedy Amsterdam tapped Blake Harrop as managing director. Harrop replaces Clay Mills who left the agency for a new position in the United Kingdom. … Read the whole story
Havas Formula was awarded PR work for Boostcase, a company that creates vibrant-colored iPhone Power Cases that's part of industrial design house Carte Blanche. … Read the whole story
