The winners included PHD, MediaCom and Mindshare. The review followed a March transaction between GSK and Novartis involving a multibillion asset swap. Starcom MediaVest … Read the whole story
On Tuesday, Sparks & Honey will launch a new mobile app called n2. It's part of the agency's focus on product development they've dubbed … Read the whole story
comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story
According to the latest information from ZenithOptimedia's Advertising Expenditure Forecasts, mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global … Read the whole story
Ad-blocking software in browsers might have a much deeper effect on a variety of advertising metrics than the industry first believed, impacting everything from … Read the whole story
The agency has appointed Frank Iqbal to the new post of chief creative officer and has hired Rick Doerr, former president of T3, as … Read the whole story
Lenovo and ad shop Traction introduce tech-unfriendly laptop users Chad and Jane to inject humor into the computer maker's latest B-to-B campaign. Read the whole story
MFS will convene a room full of owners and top managers from across the media ecosystem to share experience, expertise and most of all … Read the whole story
I don't want to think about winter, but I'm sure skiers are counting the days until there's enough fluff on the ground for a … Read the whole story
Butler, Shine, Stern & Partners (BSSP) promoted Mark Krajan to creative director. Krajan joined BSSP in 2011 as an associate creative director, working on … Read the whole story
JonesWorks added Hilarity for Charity to its client roster. Hilarity for Charity was established with the Alzheimer's Association and founded by Seth Rogen and … Read the whole story