A Los Angeles Federal Judge has dismissed several trademark claims made by Lions Gate Entertainment against Havas Worldwide and client Ameritrade related to an … Read the whole story
The Outdoor Advertising Association of America (OAAA), as part of its earlier Feel the Real campaign, has released a white paper that works super … Read the whole story
And if you visit you just might like it there, too. The new campaign is from Portland-based Wieden+Kennedy. The concept is designed to give … Read the whole story
Beer brand D.G. Yuengling & Son is launching its largest marketing initiative in its nearly two-century history. Ads showcase the hand-dug fermentation caves that … Read the whole story
The concept is a humorous way to promote Jack in the Box's current offer of two breakfast croissants for $4. Tagline: "Even if you … Read the whole story
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eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
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Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves instead. Read the whole story
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While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the … Read the whole story
Recovery is important for athletes, so doing nothing is a good thing, following a tough workout or game. Gatorade stresses the importance with "Recover … Read the whole story
Camp + King San Francisco hired Kristin Johansen as social media manager, a new position, and Michael Ng as senior copywriter. Johansen began her … Read the whole story
Factory Design Labs was named creative agency for HEAD Racquet Sports, based in London. The agency created social, print and broadcast work targeting teenagers … Read the whole story
