Curtis Smith, Accenture's North America Media Lead, told a MediaPost marketing conference this week that for the most part marketers trust their media agencies. … Read the whole story
The agency, R.M. Barrows, is out with its Video Enhanced Gravemarker. According to the agency's Web site, this Gravemarker will have great impact. Read the whole story
The U.S. Tennis Association (USTA) is raising awareness for the U.S. Open tournament with a new campaign called "You In?" The campaign was created … Read the whole story
Morgan Flately who is the chief marketing officer at PepsiCo Global Nutrition Group and SVP of Global Grains has been named the 2016 Chicago … Read the whole story
The assignment followed a three-month pitch. The agency is tasked with developing a platform with an integrated global campaign aimed at senior business and … Read the whole story
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdown" campaign serves as a call-to-action to test Otis Spunkmeyer foods against competing … Read the whole story
The agency is replacing the decor of the shop--located at the Port Authority Bus Terminal. Specifically, it is revamping the cheesy, aged posters and … Read the whole story
Agency creative veteran Margaret Johnson was promoted to the CCO role and managing partner Derek Robson assumes the presidency. Several other executives were named … Read the whole story
Nice'n Easy launched a print and video campaign profiling Tracey Norman, the first black transgender model. Norman was a fashion model in the late … Read the whole story
Space150 has named Stan Fiorito executive vice president, client and brand development to help lead and align the agency's account teams across its network … Read the whole story
Clarity Coverdale Fury has successfully retained two accounts: Metro Transit, an operating division of the Twin Cities Metropolitan Council, and MNsure, Minnesota's health insurance … Read the whole story