Agencies are lending their support for International Women's Day (IWD), celebrated every year on March 8 to show respect, appreciation, and love towards women … Read the whole story
BETC Sao Paolo created an app called WomanInterrupted which, when launched, can analyze a conversation and determine how many times a man interrupted a … Read the whole story
Dentsu Aegis Network this morning said it is integrating freestanding design and technology shop Firstborn into its Isobar network. The company said the combination … Read the whole story
The promotional platform is described by Amazon as "an audio storytelling experience across online, mobile and experiential platforms." The program, based on the Phillip … Read the whole story
This is Y&L's first partnership with Cat parent Wolverine, which also owns Merrell, Keds, and Hush Puppies. Y&L will provide creative direction for the … Read the whole story
The hotel chain has launched a new campaign that coincides with its revamped loyalty program. TV spots will run in sports, news and lifestyle … Read the whole story
The new role, which is actually split between Hill Holliday and spinoff stand-alone media agency Trilia, is responsible for digital innovation and integration. Among … Read the whole story
- COMMENTARY
We are rapidly approaching the nonsense -- er, the annual ritual, that is the upfronts and NewFronts. And because it is always about the … Read the whole story
I belly laugh each time I watch this ad -- and given the media buy, I laugh often. HARIBO launched "Boardroom," where company execs … Read the whole story
Crossmedia tapped Greg Siano as managing director. Siano will lead all media planning and buying efforts for U.S. Bank. Most recently, Siano was executive … Read the whole story
Marketsmith Inc. was tapped by American Financial Resources Inc. (AFR), a nationwide home mortgage lender, to develop digital marketing initiatives. The agency will support … Read the whole story
