Zenith is the third agency to issue a downgrade in its ad spend forecast for 2017 in recent weeks. Sluggish economic growth is cited … Read the whole story
Cannes Lions got quickly down to business Saturday night with the Health Lions awards. Two Grand Prix were awarded but no pharma ad was … Read the whole story
The campaign is based on research that found that many workers spend 1,200 hours a year in what they believe are pointless meetings, where … Read the whole story
That's according to a new survey from the Publicis Media agency, which found marketers in 10 of 12 business categories expect some growth this … Read the whole story
Positioned as a silo-free operation, the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms. It's a proactive move … Read the whole story
Last year was my first trip to Cannes. While there are hundreds of opportunities to learn and connect during the weeklong Festival, it can … Read the whole story
Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release … Read the whole story
High Brew Cold Brew Coffee and experiential agency OutCold are launching the beverage brand's first comprehensive campaign beyond OOH billboards. The #HighRoadTour mobile tour … Read the whole story
WPP shopper marketing specialist POSSIBLE has appointed Anurag Gupta Chief Growth Officer. Based out of Singapore, Gupta will be working closely with Global and … Read the whole story
Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review. Prior, … Read the whole story