It's easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to … Read the whole story
The biggest story coming out of Cannes this year is Publicis Groupe's Decision to pull out. Read the whole story
A group of well-known industry thought leaders tackled the issue during a Cannes session today that included Procter & Gamble's Marc Pritchard; former Vanity … Read the whole story
Brands have the opportunity to do more than simply sell products. They can make meaningful connections about what really matters to consumers. That message … Read the whole story
Cybersecurity has been prominent in the news of late. Most recently, a new ransomware attack called WannaCry was spreading like wildfire. Within 24 hours, … Read the whole story
This year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, … Read the whole story
Celtra announced a $15 million investment led by WPP and Unilever Ventures this week. WPP and Unilever have positioned themselves to use Celtra's creative … Read the whole story
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
One particularly arresting moment in William Gibson's cyberpunk classic, Neuromancer, occurs toward the end when Case, the protagonist, meets the eponymous and anthropomorphized AI … Read the whole story
New Jersey's Liberty Humane Society is launching its largest campaign thanks to The S3 Agency's pro bono program that awards free creative services to … Read the whole story
Portland creative agency North Inc. has named music and tech veteran Dave Allen, Director of Artist and Music Industry Advocacy. In his new role … Read the whole story
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and … Read the whole story