It is increasingly important to communicate with consumers one on one, said Weed at Advertising Week on Monday. That means getting to know them … Read the whole story
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the … Read the whole story
Leaders must create a corporate culture that is reflective of the broader society, panelists at an Advertising Week event in New York agreed. Read the whole story
According to Tham Khai Meng Worldwide CCO, Ogilvy & Mather, the landscape may be chaotic but the opportunities for telling stories differently are enormous. … Read the whole story
- COMMENTARY
Humans are social animals. We've become this way because, evolutionarily speaking, we do better as a group than individually. But there's a caveat here. … Read the whole story
Special kudos to Brightcove, which has been tasked with live-streaming every event being produced at the weeklong conference. A top-notch performance by the Brightcove … Read the whole story
Mini USA has appointed San Francisco-based Pereira & O’Dell to be the car brand’s new creative agency. And New York-based 360i will lead the … Read the whole story
Foundation Consumer Healthcare is launching its first national ad campaign for its anti-snoring strip Theravent, which shows how disrupted sleep can also lead to … Read the whole story
R2C Group promotes Steve Diamond to the new role of chief creative officer from executive creative director. Based at the agency’s Portland headquarters, he … Read the whole story
