Horizon Media has made an investment in Mira, a real-time OOH crowd analytics start-up, which it is using to help create a new out-of-home … Read the whole story
The brand refresh includes a new look and tone for all communications channels. It also includes a new logo and tagline, updated package design, … Read the whole story
Marketing executives say a lack of people-based measurement makes it more difficult to create a complete view of cross-media exposure. Read the whole story
In his new role, Mendonca will manage a global team that uses predictive analytics to target and attract the right customers across marketing channels … Read the whole story
- COMMENTARY
Could the newly emerging role of data scientist be the key? Read the whole story
Simmons Bedding Company, maker of the Beautyrest brand mattress, has selected Anomaly, part of MDC Partners, as the company's new lead creative agency. Sibling … Read the whole story
Prestige Brands' Orabrush and its agency True North are introducing a web video campaign to humorously educate viewers that 90% of bad breath comes … Read the whole story
Praytell, part of Project Worldwide, has hired Rhea Nanos Woods as vice president of influencer marketing. Woods joins Praytell from VaynerMedia where she built … Read the whole story
