GroupM forecasts 4.3% global ad expenditure growth next year. Magna says ad revenue growth will be up 5.2%, with help from special events like … Read the whole story
Crispin Porter + Bogusky (CP+B) has made the "agonizing" decision to close its Miami office in March 2018 as part of a restructuring that … Read the whole story
As president, Carone will oversee a variety of disciplines at the digital media company, including sales and marketing teams, as well as its data … Read the whole story
Marriott Hotels is testing a one-of-a-kind technology that allows guests to sketch their ideas in the shower and then digitally transfer the images to … Read the whole story
Developed with adam&eveDDB, Samsung's TV spot is designed specifically to work across various holidays, enabling the brand to run in multiple markets globally. Read the whole story
Alexander's long tenure at the agency as creative leader abruptly ended late last week without any explanation from the IPG shop. Read the whole story
- COMMENTARY
Bad news for advertisers, agencies and TV networks: More and more entertainment content that doesn't rely on ad revenue and advertising so terrible that … Read the whole story
Kevin Roe has been hired by branded content and social marketing services specialist Fullscreen as senior vice president of Client Services. He will work … Read the whole story
Marks & Spencer and its agency Grey London are debuting The Marks & Spencer Christmas Concierge, a bot that was originally developed during the … Read the whole story
Backbone Media, a Colorado-based marketing agency, has been named the media buying agency of record for Yeti, a manufacturer of coolers, drinkware, and other … Read the whole story
