The Army is investigating allegations that the review process has been "compromised" by an inappropriate relationship between a former McCann group account director on … Read the whole story
Innocean is best known for ads it does for South Korean carmaker Hyundai Motor Co., which also includes Kia brand autos. Read the whole story
The good news is that marketers and ad agency execs do not plan to eliminate staff in their organizations over the next six months. … Read the whole story
Lyst bases its ranking on spikes in demand created by 50 global superstars throughout the year, looking at search and sales response to some … Read the whole story
Targeting works -- which, by the way, is why everyone does it, and continues to do it. Just check the stock price of Criteo … Read the whole story
Meredith Xcelerated Marketing (MXM) has named former Rapp and BBDO exec Rick Doerr executive group director. Doerr most recents was managing director of Rapp … Read the whole story
Sharon Friedlander, a long-time media planning executive at WPP's GroupM and Omnicom's OMD, has joined the Radio Advertising Bureau as vice president-insights. Friedlander, who … Read the whole story
Brands are sacrificing customer loyalty by making price their only differentiator, going full-throttle in a perpetual race to the bottom. Read the whole story
If allegations of inappropriate conduct are true it wouldn't be the first time a big agency review has devolved into a major debacle. Remember … Read the whole story
The media buy runs across TV, online video and radio through Christmas. Networks include Bravo, HGTV, Discovery, Food Network, E!, Lifetime, Oxygen, CBS, ESPN, … Read the whole story
MediaAlpha hires two new executives as the programmatic platform expands into verticals including health insurance, life insurance, Medicare and travel. Brett Tabano joins as … Read the whole story
Floor care brand O-Cedar has chosen Empower as its new media AOR after a review that included incumbent Carat. The O-Cedar brand, best known … Read the whole story