As media AOR, Merkley is tasked with developing media campaigns across all channels for BIC, with a focus on digital and social strategies. Read the whole story
The new campaign with Lionel Richie wasn't scheduled to air in the Big Game or related programming, but a pre-game spot became available at … Read the whole story
Twitter users expressed their displeasure with the 60-second spot, including Bernice A. King, and The King Center, a non-profit dedicated to promoting non-violent social … Read the whole story
Most retailers have been feeling the effects of Amazon's dominance for years, but one industry - consumer packaged goods - has been able to … Read the whole story
After the recent flooding in Paris, France-based agency Rosapark approached the GoodPlanet foundation about an out-of-home activation to raise awareness for climate change. Read the whole story
Some 61% of those who make the decisions say they are ready to hire a search partner within three months, and 29% of those … Read the whole story
According to TVision's Attention Index Bud Light's Dilly Dilly-- Bud Knight ad was top-ranked in the attention-getting department, capturing nearly 31% more attention than … Read the whole story
New York ad shop Oberland has tapped Elizabeth Bradley to be its first executive vice president and managing director. In her new role, Bradley … Read the whole story
The creative appears in a variety of media including national print, broadcast, digital and social media networks. Targeting moms, the network buy will encompass … Read the whole story
Ogilvy & Mather has been appointed AOR for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc. The selection followed a competitive pitch. The … Read the whole story