The firm is pitching agencies on its new interactive augmented reality gaming unit and app Noovie Arcade. Read the whole story
Trade group Paper & Packaging is expanding its three-year-old "How Life Unfolds" campaign to introduce two animated characters. Read the whole story
- COMMENTARY
DMA research shows that consumers understand their data powers the internet, and now they want their slice. Read the whole story
Which is basically a mashup of two former holidays--Lincoln's Birthday and Washington's Birthday. Read the whole story
The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season with contrasting images of the winter landscape with fire. Read the whole story
McKinney has appointed Jasmine Dadlani director of strategy in the agency’s New York office. Previously she was senior vice president, director of brand planning … Read the whole story
Seeking to raise its national awareness thanks to advances in reproductive technologies and a record number of individuals and couples seeking fertility treatment, the … Read the whole story
