It is doing so with the product launch of Audience Now in partnership with Acxiom's LiveRamp data store. Read the whole story
Called the "Moodboard Maker," the new app digitizes in app form what is often an exercise in assembling images clipped from magazines, fabric swatches, … Read the whole story
Each of the funny folk also appears in their own short "Show us how you #nsale" videos, inviting Nordstrom devotees to share a photo … Read the whole story
There's word that WPP is looking to off-load its stake in Millennial-focused media platform Vice, which follows recent agreements to sell its interests in … Read the whole story
The Cannes award shows creative and data can work together -- and consultancies might be the facilitator. Read the whole story
Pre- and post-roll ads are starting to make way for less intrusive native video. Read the whole story
Edificial industries tend to foster appropriately representative events. If you're in the business of running the world, Davos is the place to be. If … Read the whole story
Publicis Groupe is has appointed Raja Trad to the newly created role of chairman, Middle East to oversee all of the Groupe‘s operations in … Read the whole story
The digital campaign includes a batch of videos appearing on YouTube that tell stories that highlight caretaker accountability. Read the whole story
Yum! Brands Canada has selected GroupM’s Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit … Read the whole story